Regardless of how long you’ve been using (or not using) a marketing automation tool, you should always be on the lookout for ways to improve your marketing efforts—whether it’s by implementing drip campaigns, exploring the wonders of dynamic content, or creating highly targeted email blasts for specific audiences. The point is, there are always new and exciting things to try, especially with all of the extra time that you free up by implementing an automation system in the first place.
But how do you know what the next step is?
The best way to make sure that you’re always progressing with your...
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I
recently had the chance to sit down with 
How
many times have you heard the term “cross-channel” bandied about?
As a marketer, the answer is probably more times than your average
political candidate has been pictured kissing
babies—constantly.
Each Thursday
at 11am EST, marketers from around the world join the ExactTarget
user community on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We call
this virtual coffee chat ExactTarget Café.
Every marketer
wants customers who are engaged with their brand. It turns out that
engagement (and revenue) is directly tied to relevancy—and
relevancy is key to maximizing the lifetime value of your
customers. A recent study by eMarketer revealed that 56% of US
email users unsubscribe to a business email list because the
content was no longer relevant. Our research has proven that as
marketers move from left to right on this relevancy scale, engaging
in more personalized, one-to-one marketing tactics, the potential
to drive revenue increases exponentially.
have...
Each Thursday at
11am Eastern, marketers from around the world join the ExactTarget
If
you’re one of the many ExactTarget clients looking to integrate
with the Microsoft Dynamics CRM 2011 platform, the time is here!
Take a look at the documentation to see what exciting possibilities
are open to you as Microsoft takes their CRM offering to the cloud!
Of course, on-premises installations are available as well, and our
new documentation illustrates how to accomplish these tasks
effectively. Take a look at what the documentation on ExactTarget
for Microsoft Dynamics CRM 2011 has to offer:
Enterprise 2.0 ExactTarget
users with a Salesforce instance no longer have to wait to
integrate these two powerful forces. The ExactTarget for
Appexchange and Enterprise 2.0 documentation shows you how to bring
ExactTarget and Salesforce together with powerful results!
Available topics include:
ExactTarget
provides our customers the ability to market through email, mobile,
social, and sites—but why is that combination so powerful? The
answer is the data and connectivity—which provides marketers the
ability to communicate in a consistent, targeted, and branded
manner across channels while honoring consumer preferences.
