USA Today's Money cover story entitled Coupon Search Clicks: Sweet Sound for Web Marketers caught my attention today as did one of the stats it included:
What if each coupon also includes a call-to-action to subscribe to receive ALL future coupons for that product or company? If coupon distribution and redemption is up in 2009, shouldn't it stand to reason that consumers' willingness to subscribe to coupons via email would also have increased?
Just a thought...and one that may help you increase coupon distribution while growing your subscriber database.
- Coupon distribution and redemption was flat in 2008 until the fourth quarter, when coupon distribution rose 7.5% and redemptions rose 15% vs. a year earlier (Promotion Marketing Association)
What if each coupon also includes a call-to-action to subscribe to receive ALL future coupons for that product or company? If coupon distribution and redemption is up in 2009, shouldn't it stand to reason that consumers' willingness to subscribe to coupons via email would also have increased?
Just a thought...and one that may help you increase coupon distribution while growing your subscriber database.
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