I was eating dinner this week in a local fast food restaurant in Anderson, IN and they had a giant box sitting on the counter that encouraged customers to sign-up for their email list.
Since I work for an email marketing company: they got me.
I signed up.
What was good about this?
1. Subscribers are opting-in to the communication.
2. The database is going to be subscribers who want regular communication.
How could this be improved?
1. Convert from paper to SMS. Instead of having me fill out a slip of paper with my contact information, have me opt in by text message.
2. Follow-up and engage immediately. I still have yet to receive any communication and it has been 3 days later. By the time I receive their first “welcome email”, will I still want communication?
This type of SMS campaign can be developed through the email marketing software powered by ExactTarget. SMS campaigns can instantly capture and engage subscribers by simply texting a keyword to a short code. The system replies with a confirmation text and then can ask for an email address in step 2.
You have now grabbed my cell phone number and my email address, two valuable pieces of information that can build a bigger and stronger email marketing program.
Have you considered ExactTarget?
Kyle Schroeder
Slingshot Summer Intern
ExactTarget Feed
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