If it’s been awhile since you visited our case study library, now’s the time.

We just added a cool feature called an “easy access form” that will change the way you interact with our website – for the better!

Background: Our Marketing Team spends a lot of time researching what resources our clients need to improve their email marketing programs. We particularly enjoy sharing our client’s success stories through user-friendly, engaging case studies that are available for download through the resources section of our website. If you’re an existing customer or a newbie to the email marketing world, check out our 14 exciting case studies (including the newest ExactTarget CaseStudy featuring CareerBuilder.com) and learn how to optimize your email marketing program from marketers who have been there and done that.

If you visited our site in the past, you probably had to complete the same form every time you wanted to download a case study. Annoying, right?

We agree. That’s why we just added an “easy access form” to our case study page. Let’s take a look on what’s going on behind the scenes:

1. You submit your email address, tell us how you heard about us, and click “submit.”

2. A script calls the API and checks to see if your email address already exists in our CRM database.

3. If you already exist in our CRM system, you’re done. No more forms. A triggered email is automatically sent from the Marketing Team’s Enterprise Edition with a link to the case study you requested. (Screen1)

4. If our system doesn’t recognize your email address, you’ll be asked to fill out a few other pieces of information before downloading a case study. But remember, this only happens once. The next time you visit the site to download a case study, our system will recognize you and save you the hassle of filling out another form!  (Screen2)

How can this scenario benefit your own website visitors? With the launch of our Fall 2007 Release, ExactTarget now supports the ability to create microsites, which are HTML pages hosted by our system. That means you can now combine web forms and email campaigns (both of which are tracked in one application) and immediately see results from inside your email marketing program. How cool is that!

Next up: “Easy access forms” for whitepapers – stay tuned!


Michael Mehrmann
Manager, Web Development