I hate it when events get rained out or planes get delayed because of bad weather. What’s even worse is when I drive all the way there and don’t find out about the delay until I’ve already wasted an hour of driving and $10 in gas money.
Those in the travel industry have a real opportunity to take advantage of the power of SMS campaigns to connect with their customers in a relevant way. From weather updates to checking frequent flyer mile balances, SMS campaigns can be a way to cut through the clutter and build a subscriber database that is engaged.
The Indianapolis Symphony Orchestra uses ET’s SMS campaigns to notify ticket holders of changes in events and to allow audience members the chance to vote on the final song of the night. 
Airlines could update travelers on ticket information, boarding times, and weather delays.
I know that when I travel, I take my cell phone (but, honestly, I take it everywhere). To be engaged with text message updates with relevant information can come in handy alongside of a powerful email marketing software, such as the one ExactTarget has to offer.
Kyle Schroeder
Slingshot Summer Intern
ExactTarget Feed
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