You are in the final stages of choosing ExactTarget as you new email service provider (ESP) and the realization that the task of either migrating your existing campaigns, or integrating a new ESP into your back-end system comes into focus. Whether you are using the services provided by ExactTarget or a consulting partner, here are the top 5 tips that we give clients to ease the burden on your team at the same time as speeding up the implementation.
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Define your marketing objectives and
goals
Prior to engaging with your assigned services team or partner agency, it is critical that you
have...
