As email marketers in the US, we are all familiar with local privacy laws like the CAN-SPAM Act. When it comes to doing business outside of the US, do we know exactly what guidelines we need to follow to avoid being fined for a violation of privacy?
Germany has one of the strictest privacy laws in the world. Its Federal Data Protection Act governs how subscriber, customer, and traffic data is obtained and distributed, and requires consent to sell or use any contact details for a marketing purpose. Because this is the data email marketers work with on a daily basis, it is imperative to...Read More »