As email marketers in the US, we are all familiar
with local privacy laws like the CAN-SPAM Act. When it comes to
doing business outside of the US, do we know exactly what
guidelines we need to follow to avoid being fined for a violation
of privacy?
Germany has one of the strictest privacy laws in the world. Its Federal Data Protection Act governs how subscriber, customer, and traffic data is obtained and distributed, and requires consent to sell or use any contact details for a marketing purpose. Because this is the data email marketers work with on a daily basis, it is imperative to...
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After
attending 
Consumers
may be in control of your brand, however at ExactTarget, we believe
in Marketing to the POWER of ONE, which means truly connecting with
your individual consumers - across all channels, at scale. To help
share this powerful message with marketers across the globe,
ExactTarget is taking thought leadership, exclusive research as
well as in market client success showcases around the world at a
series of events called 
In case you
missed 
Connections UK came to a
close 3 weeks ago, and as my third Connections event, I’m
continually amazed by the content and sophistication of marketers
across the globe. It was a true highlight to bring the world’s
largest interactive marketing conference to London!
As Connections UK quickly approaches,
there are several quick ways to stay Connected while at the
conference or following along remotely.
Utilizing a welcome email is a simple strategy to help
create set clear subscriber expectations for your one to one
communications and support your brand message and image at the same
time. Welcome emails are often the reader’s first impression of
your brand, so drive your best email campaign yet by trying these
three tips:
