Friday, December 2, 2011
According to Bazaarvoice research, word of mouth marketing is the number one influencer of purchase decisions. However, there’s no doubt social media impacts not only the way we listen to others’ opinions but the way we share experiences of our own via digital marketing.
Connections UK fueled the conversation around incorporating email plus social sharing and how tying the two together creates a winning combination for customer engagement. Max Sydenham, Digital Content Manager at Buyagift explained how the most social email campaign from his organisation does not include a Facebook Like button or a Follow on Twitter button, but instead a fairly straightforward request for a review of their gift experience via Buyagift. By asking for feedback on one-in-a-lifetime events such as skydiving or supercar driving, Buyagift has realised that customers really do want to share their experiences – which creates authentic dialogues, setting the foundation for customer engagement and sharing across networks such as Facebook and blogs.
Today, digital media provides endless opportunities to engage customers, solicit authentic feedback and create contributor loyalty resulting stronger ties and interactions with your brand.