When people talk about the basic elements of a successful email marketing campaign, there are a lot of facets to consider—responsive design, relevant messaging, personalization, pertinent send time, and beyond. But one facet of a successful email campaign that many marketers regrettably overlook is deliverability. After all, no matter how great the email, if it doesn’t reach the inbox, it can’t be effective.
Which brings us to Sky Angel.
Sky Angel came to ExactTarget in 2007 after experiencing deliverability issues sending emails from their internal servers. As a faith and family television...Read More »