Email Marketing Solutions
Saturday, February 7, 2009
Take the very popular shopping cart abandonment program as an example....Read More »
Saturday, January 24, 2009
Here's the thing. The days of uploading a list, creating an email and then sending it were over almost before we began as an industry. Today's...Read More »
Friday, January 16, 2009
Ever since I got into the email business clients and prospects
have been asking how to put video in email. For me it is not
a question of could but rather one of should. I find it
ironic that we keep trying to figure out technical approaches to
delivering videos into the inbox. What we should really be
asking ourselves is WHY video in the first place.
Don't get me wrong. I think video is great. I just don't think it is great for email. Even if email clients could demonstrate beautifully streamed video feeds I would still think it's a lousy idea.
In my world of designing user...