In the world of social media, oftentimes the best strategy is to let your customers promote the product for you. However, it can be difficult to zero in on exactly how to create a strategy that both improves SEO and creates viral media content on social media outlets. With a snazzy design and some well timed emails, Western River Expeditions, an adventure tour company, has accomplished this feat through the combined use of Compendium and ExactTarget. In short, Western River sends its clients a triggered email through Resmark Systems, tour operator software powered by ExactTarget, inviting them to share their story, which is then posted to a Western River's blog, run by Compendium. After the blog is written and quickly posted, the customers receive a follow-up email (also powered by ExactTarget) asking them to share their experiences with their friends on Facebook, Twitter, and elsewhere. While the success of the blogs is powered by Compendium, without email, none of this could be so successful with so little maintenance. ExactTarget provides key triggered sends after customers complete their adventure, as well as another timely email after their blogs are posted, making it easy for them to share their story with friends and family. Plus, ExactTarget's partnership with Compendium makes it easy to utilize both products to create similarly easy (and viral) content, all generated and spread by your own satisfied customers. By leveraging social media and ExactTarget's automated sending features, you can let your customers promote your brand for you.
If you liked this interactive marketing program here are a few resources to get your started:
- More on the ExactTarget Compendium integration
- More on how you can use data to create targted marketing programs
- Learn more about other ExactTarget Partners
- More about the Western River targeted email marketing program
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