Posted by: Jeff Cunning Wednesday, November 30, 2011
Looking for innovative ways to drive engagement through your
Facebook Fan Page, a new way to fuel email list growth from
Facebook, or maybe just looking to get started and build your page
from scratch?
ExactTarget SocialPages is here to help – putting Facebook Fan Page
management in YOUR hands. It’s not enough to just have a fan page –
companies need an active presence to gain the attention of users,
drive consumer engagement, and increase brand awareness.
ExactTarget SocialPages provides a variety of tools to help,
including:
1.) SocialPages
Editor: You can build a branded presence on Facebook...
Posted by: Eric Prugh Wednesday, February 16, 2011
Websites
have evolved so much since the inception of the World Wide Web. I
recall first receiving a book on HTML for my 13th birthday and
being incredibly excited to begin making my first Web pages. (Note:
for those asking why I was coding HTML at age 13, I often ask
myself the same question.) Back then, you had your website
published on something like Geocities, Angelfire, or some other
free provider who was willing to take on the expense of hosting
while displaying horrific ads to monetise their business model.
Only if you were serious did you have a domain!
The ExactTarget Documentation Department has been hard at work
writing documentation that meets your needs. And if it isn't what
you're looking for, we want to hear about it! That's why we've
provided multiple ways for you as a user to reach us. We've
socialized our documentation, and here's how:
The Feedback Form - leave direct feedback on
any page by using our green feedback form. Once you click Submit,
we receive an email with your comments. If you provided contact
information, we'll respond to you, often within the same
day.
Email - what would an email marketing software
company be...
Connections 2010 is
coming! In less than two weeks 2,000
Interactive Marketers from around the world will gather for 3 days
(September 14 - 16) of collaboration and education. The
excitement is in full swing around the ExactTarget office and I
thought I’d share 10 ways ExactTarget uses email to communicate
about our favorite time of the year.
1. Corporate
Communications – As soon as our event team secures keynote
speakers, entertainment and details on other guests, that
information is quickly disseminated to the entire Orange Nation
(that’s what we call ourselves) via email. I can’t tell...Read More »
The power of 1 to 1 direct email marketing is amazing. You can
deliver a tailored message to your subscribers with a push of the
button. Within minutes, your message is delivered. Deployment
consultants are often called on by our customers to help leverage
ExactTarget’s application for email campaigns. What is a deployment consultant?
We’re more than the people who hit the send button. Basically, we
treat sending an email like sending a rocket to space; making sure
the best product is sent to ensure success of the campaign.
Since my daughter was born over a year ago, I’ve wanted to create a
digital photo book to recap some of her special moments. I’ve
always enjoyed the concept of scrapbooking, but I’ve never been
good at completing one. It’s just too time consuming to have to do
everything manually. That’s why a digital photo book is so
appealing. You can easily select your layouts, drag-and-drop
photos, and wa-la – you’re done!
I’ve been researching lots of different
sites to try to find the best deal on a photo book. But nothing
could compare to the deal I found a few weeks ago on Groupon:
$10 for a 20-Page...Read More »
Posted by: Abby Bergman Wednesday, August 11, 2010
Do you think that email is a thing of the past? If so,
according to the new Nielsen study you need to think again.
Twenty-five minutes out of every hour spent on U.S. mobile internet
is dedicated to email, dominating all other categories such as
social networking, entertainment, and news. Mobile phones are no
longer strictly used for dialing a friend, cell phone text blasts,
or playing games. They are a great way for companies to implement
one to one marketing campaigns through email marketing
software.
When planning their next internet email marketing campaign,
businesses need to take into...
When you hear
the name, Johnston & Murphy, you may assume this is an old
company with products–with strategy and tactics to match. And you
would be very, very wrong. This is definitely not your father’s
Johnston & Murphy!
Johnston & Murphy (J&M), which boasts close to 200
stores, a catalog and an e-commerce site, is taking advantage of
marketing tools and technology–anchored by email marketing and web
analytics–to convert shoppers into buyers and create relationships
that keep customers connected to the J&M brand.
While many retailers are struggling in today’s challenging
economy, J&M is proving...
At ExactTarget, we’ve built a
great business and an innovative, powerful email marketing
application and platform to create, send and track one-to-one
marketing messages via multiple modes (email, SMS, mobile, social).
Our original premise of being simple, easy to use and suitable for
use by any type of business has served us incredibly well. At the
same time, market demand and opportunity have prompted us to build
that messaging app/platform out to an extremely sophisticated,
robust, scalable, secure, highly available enterprise-ready system
today.
The investments in time, money, intellectual...Read More »
My last blog
post was from August 27, 2009 when I wrapped up my Slingshot summer
internship at ExactTarget, a leading email marketing company. Now,
I am proud to have graduated college and be employed full-time with
ExactTarget on the channel sales team.
I am three weeks into my job and I am working as a part of the
operations-side of all our partner-related activities as we provide
email marketing solutions to our embedded and reseller clients.
What does this mean?
It means that I get to see a wide
variety of things from how we do business and why we provide
industry leading email marketing...
Using any email marketing software is both exciting and
daunting. Getting that first campaign off the ground is a
rush, but figuring out all the insider tips and tricks that can
help you save time or achieve that extra something can make the
experience even better.
As I launch this blog, I hope to help pass on some of the tips our
Client Success Center team has discovered in working with thousands
of ExactTarget users. Hopefully these tips can help you
unlock potential in your email marketing programs or maybe
even make your email marketing life a bit easier by sharing better
ways of doing...Read More »
The art of conversation meets the science of
conversion.
Today, just fourteen months after we demo'd CoTweet publicly for
the first time, I'm thrilled to announce that CoTweet has signed a
definitive agreement to be acquired by ExactTarget, the leading
provider of on-demand email and one-to-one marketing solutions. The
combined companies will offer the first complete solution for
businesses to manage all aspects of their online communication with
customers and prospects, including email, mobile, and social
media.
CoTweet will continue to operate in San Francisco and establish
a new Social Media...
Today is a historic day for ExactTarget and our clients! We are
taking an enormous step forward in helping you bring together all
forms of interactive communications and drive deeper customer
engagement by combining the power of email marketing and social
media.
I am excited to announce ExactTarget has completed the acquisition
of CoTweet, the enterprise leader...Read More »
Thinking about using mobile
coupons? If you are, here are 5 things you absolutely must know
about planning and managing a successful mobile coupon
strategy.
1. Make the Offer Relevant to the Consumer.
“Opt-in mobile marketing has an enormous potential if done
responsibly and is specifically focused on the stores/restaurants
that matter to each consumer,” said Alistair Goodman CEO of 1020
Placecast.
A recent study conducted by Harris Interactive of more than 2,000
adults measured cell phone owner preference levels and receptivity
for opt-in mobile marketing messages from...Read More »
Phrases like “drip campaign”, “automated email drip”, “drip email
program”, and “drip email” are thrown around ExactTarget a lot.
This is because ExactTarget is in the business of sending email,
especially automated email drips. However, everyone may not
understand what a drip campaign is. Let me tell you a little
bit about the basics of drip marketing.
Drip marketing comes from the phrase drip irrigation, which is
where crops are watered in small amounts over a long period of
time. This same concept is applied to marketing and is called drip
model marketing. Customers or potential customers...Read More »
Posted by: Nicole Ross Tuesday, September 15, 2009
I'm vegetarian. At this point, some of you will
stop reading because you are baffled by people like me. No
hamburgers? No hot dogs? No Beef Stroganauf (yeah I don't have any
idea how to spell that)? Nope.
At first it was just because I ate like a bird anyway and it wasn't
worth the extra effort to cook meat for myself. Then it was so easy
that I never went back. And now, I just don't want anything to have
to die so I can go to bed with a food baby.
My point is, we're more alike than you might think. For example,
you love email marketing. And I love email marketing! Shocking,
probably not, as I...Read More »
So, I thought I knew about email before this summer.
I had signed up for newsletters and fan clubs. I got the coupons
from online retails and bookstores. I even thought that I sent a
decent amount of email in a given day. But, I had a lot to
learn.
I remember the day that I had first heard about ExactTarget at a
career fair. I talked with the employees at the booth for ten
minutes or so and thought it was a really interesting company. I
went home and began sharing with my friends about this “email
company” ExactTarget:
Friends: “So what do they do?” Me: “They send email.” Friends: “Spam?” Me: “No,...
ExactTarget has one of the industry leading email marketing software
applications on the market. It has unbelievable capabilities to
power massive email campaigns that intelligently reaches
customers—increasing the marketer’s sophistication.
Additionally, this platform also provides
detailed tracking capabilities. This allows marketers to
monitor deliverability, click-through rates, and forwards—just to
name a few.
One question I find that comes up all the time is: what
is embedded?
To begin to answer that question, you have to first know what
ExactTarget’s software does. ExactTarget is not simply an email
service provider, but a One-to-One Marketing software that services
permission based
email marketing, SMS
marketing, and
voice campaigns for companies throughout the world.
So what is embedded?
In the simplest form,
ExactTarget Embeddedis a product integration
of the power of ExactTarget’s one-to-one marketing software with an
external application. Companies then build their own tools
and software on...
ExactTarget
has a highly-talented team of people working with one objective in
mind: developing strategic partnerships with referral, consulting,
embedded, integrated, and reseller partners.
Why?
These partnership strengthen the abilities of the companies we
work with and allow more people to utilize the power of
ExactTarget’s one-to-one marketing software through email, SMS, and
voice. ExactTarget is the perfect email marketing solution for many
businesses looking to send direct email marketing campaigns.
Our partner
page lists who we are currently aligned with and our program
guide gives you...
Websites
have evolved so much since the inception of the World Wide Web. I
recall first receiving a book on HTML for my 13th birthday and
being incredibly excited to begin making my first Web pages. (Note:
for those asking why I was coding HTML at age 13, I often ask
myself the same question.) Back then, you had your website
published on something like Geocities, Angelfire, or some other
free provider who was willing to take on the expense of hosting
while displaying horrific ads to monetise their business model.
Only if you were serious did you have a domain!
What is a deployment consultant?
We’re more than the people who hit the send button. Basically, we
treat sending an email like sending a rocket to space; making sure
the best product is sent to ensure success of the campaign.
I’ve been researching lots of different
sites to try to find the best deal on a photo book. But nothing
could compare to the deal I found a few weeks ago on Groupon:
Do you think that email is a thing of the past? If so,
according to the new 
When you hear
the name, 
At ExactTarget, we’ve built a
great business and an innovative, powerful email marketing
application and platform to create, send and track one-to-one
marketing messages via multiple modes (email, SMS, mobile, social).
Our original premise of being simple, easy to use and suitable for
use by any type of business has served us incredibly well. At the
same time, market demand and opportunity have prompted us to build
that messaging app/platform out to an extremely sophisticated,
robust, scalable, secure, highly available enterprise-ready system
today.
Thinking about using mobile
coupons? If you are, here are 5 things you absolutely must know
about planning and managing a successful mobile coupon
strategy.
Drip marketing comes from the phrase drip irrigation, which is
where crops are watered in small amounts over a long period of
time. This same concept is applied to marketing and is called drip
model marketing. Customers or potential customers...
I'm vegetarian. At this point, some of you will
stop reading because you are baffled by people like me. No
hamburgers? No hot dogs? No Beef Stroganauf (yeah I don't have any
idea how to spell that)? Nope.
I had signed up for newsletters and fan clubs. I got the coupons
from online retails and bookstores. I even thought that I sent a
decent amount of email in a given day. But, I had a lot to
learn.
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