This is a guest blog post for ExactTarget from Steven Shattuck.Steven is VP of Marketing at Bloomerang, a featured contributor to Social Media Today, and has been published in Search Engine Journal, Business2Community and the Content Marketing Institute. Steven will be making regular contributions to ExactTarget's blog to share his expertise in social media and content marketing.
So you've formulated your content offers and mapped them to each stage of a perspective buyer's journey. Now it's time to get started on creating that content, right? Wrong! Having a one-dimensional content strategy...
The
ExactTarget team invites you to participate in our #ETCafe Twitter
chat every Thursday from 11am-12pm ET, where we discuss emerging
topics and trends from across the interactive marketing world. The
virtual coffee chat is held directly on Twitter, hosted by 
What
is the easiest way to comply with 
I
recently read 
As email marketers in the US, we are all familiar
with local privacy laws like the CAN-SPAM Act. When it comes to
doing business outside of the US, do we know exactly what
guidelines we need to follow to avoid being fined for a violation
of privacy?
Websites have evolved so much since the inception of
the World Wide Web. I recall first receiving a book on HTML for my
13th birthday and being incredibly excited to begin making my first
Web pages. (Note: for those asking why I was coding HTML at age 13,
I often ask myself the same question.) Back then, you had your
website published on something like Geocities, Angelfire, or some
other free provider who was willing to take on the expense of
hosting while displaying horrific ads to monetise their business
model. Only if you were serious did you have a domain!
What is a deployment consultant?
We’re more than the people who hit the send button. Basically, we
treat sending an email like sending a rocket to space; making sure
the best product is sent to ensure success of the campaign.
I’ve been researching lots of different
sites to try to find the best deal on a photo book. But nothing
could compare to the deal I found a few weeks ago on Groupon:
Do you think that email is a thing of the past? If so,
according to the new 
When you hear
the name, 
At ExactTarget, we’ve built a
great business and an innovative, powerful email marketing
application and platform to create, send and track one-to-one
marketing messages via multiple modes (email, SMS, mobile, social).
Our original premise of being simple, easy to use and suitable for
use by any type of business has served us incredibly well. At the
same time, market demand and opportunity have prompted us to build
that messaging app/platform out to an extremely sophisticated,
robust, scalable, secure, highly available enterprise-ready system
today.
