Many times, URLs are too long or contain too many non-word characters to be rememberable for regular human beings. Usually, this isn't such a big deal if the URL is hidden behind a text link, but if you are asking your readers to type in a URL, such as from a piece of print marketing, or if you are sharing URLs via Twitter, URL length can get to be a serious concern.
Several services, such as TinyURL.com, will give you a very short URL that they will redirect to your longer URL so that you can use the short version when you need it. MarketingSherpa recently ran a story on the impact that using these services can have on the deliverability of your email marketing messages.
Within the ExactTarget application, you can create short, meaningful URLs for your landing pages by using the personalized URL feature. When you create the landing page, you enter the "key" value that identifies the page. Then, to access that page, subscribers just type in your company domain followed by the key. For example, the URL for a page with a key of "community" would be something like:
http://example.com/community
Several services, such as TinyURL.com, will give you a very short URL that they will redirect to your longer URL so that you can use the short version when you need it. MarketingSherpa recently ran a story on the impact that using these services can have on the deliverability of your email marketing messages.
Within the ExactTarget application, you can create short, meaningful URLs for your landing pages by using the personalized URL feature. When you create the landing page, you enter the "key" value that identifies the page. Then, to access that page, subscribers just type in your company domain followed by the key. For example, the URL for a page with a key of "community" would be something like:
http://example.com/community
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