ISPs may apply all sorts of sometimes-cryptic spam criteria to your email messages and refuse to deliver them. In the SMS world, SMSCs (short message service centers) are the approximate equivalent to the ISPs, holding on to your SMS messages and deciding when and whether to deliver them.
To send SMS messages, you have be concerned with each different SMSC in order to ensure that your SMS messages are delivered to all customer. If you were working directly with the SMSCs, you would need to negotiate a contract with each on individually, which is why early SMS marketing campaigns were sometimes only available to people with a certain carriers.
Enter the aggregator. The aggregator negotiates with each SMSC for you, giving you a single point of entry into the SMS delivery world.
You sign a contract with the aggregator and send your messages to it, and the aggregator then distributes the message to the appropriate SMSC for the subscriber to receive the message. Not only does working with an aggregator simplify the sending of your SMS marketing messages, but it also provide an avenue for technical support should you run into any problems.
The ExactTarget's SMS solution uses an aggregator to ensure the ability to deliver to subscribers, regardless of carrier. Read more about it on our SMS product page.
To send SMS messages, you have be concerned with each different SMSC in order to ensure that your SMS messages are delivered to all customer. If you were working directly with the SMSCs, you would need to negotiate a contract with each on individually, which is why early SMS marketing campaigns were sometimes only available to people with a certain carriers.
Enter the aggregator. The aggregator negotiates with each SMSC for you, giving you a single point of entry into the SMS delivery world. You sign a contract with the aggregator and send your messages to it, and the aggregator then distributes the message to the appropriate SMSC for the subscriber to receive the message. Not only does working with an aggregator simplify the sending of your SMS marketing messages, but it also provide an avenue for technical support should you run into any problems.
The ExactTarget's SMS solution uses an aggregator to ensure the ability to deliver to subscribers, regardless of carrier. Read more about it on our SMS product page.
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