There’s nothing quite like a classic combo. Dinner and a movie. Burgers and fries. Opt-ins and SMS? Yes, please.
Many consumers have long associated the act of opting-in as something to be done by email, for email. But today’s cross-channel world doesn’t just include email. Companies and organizations could find big success in acquiring new customers by adding a mobile component with SMS (short message service). There are two great approaches to this strategy:
1.
Email opt-in via SMS
This one is a quick addition to reinforce the presence of your
email campaigns, as well as how easy you’ve made it...
As I
write this, 93% of UK online consumers are email subscribers and
40% of these subscribers are opening, reading and responding to
email on their mobile phones or tablets. If you think these
statistics suggest UK consumers prefer email above all channels for
receiving offers and information from brands, you are absolutely
correct!
The
have...
Each
week, marketers from around the world join the ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
best practices in the interactive marketing industry. We call
the virtual coffee chat the Nexus Café.
Over
the past few weeks, I've been posting about 
I'm
already a huge user of Gmail, and a huge user of Gmail's filters
and labels. So, I was very curious to learn how this new
Consumers are
always on-the-go. A great way to drive business is to reach your
customers though thier preferred channel. Preferred channels of
communication vary by individual - email, email via smart phone, or
SMS. 
