When it comes to email marketing in the B2B space, one of the hottest new trends is drip-nurturing campaigns created with marketing automation. With the adoption of marketing automation reaching as high as 76% in the most progressive industries, it is easy to see why nurturing is the new “black”. So let's look at one of the biggest mistakes people make when creating lead nurturing emails.
First, let's talk about what a nurturing program actually is. Whatever term you use--drip-nurturing, lead nurturing, email nurturing, etc.--a nurturing campaign is an email program that executes automatically...Read More »