Drip Model Marketing– Is that a leaky faucet or your email marketing software?
Tuesday, November 10, 2009
Phrases like “drip campaign”, “automated email drip”, “drip email
program”, and “drip email” are thrown around ExactTarget a lot.
This is because ExactTarget is in the business of sending email,
especially automated email drips. However, everyone may not
understand what a drip campaign is. Let me tell you a little
bit about the basics of drip marketing.
Drip marketing comes from the phrase drip irrigation, which is
where crops are watered in small amounts over a long period of
time. This same concept is applied to marketing and is called drip
model marketing. Customers or potential customers...Read More »
Drip marketing comes from the phrase drip irrigation, which is
where crops are watered in small amounts over a long period of
time. This same concept is applied to marketing and is called drip
model marketing. Customers or potential customers...Read More »
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