This is one in a series of columns exploring the examples and trends highlighted in The Best of the Email Swipe File.
Type: Promotional email
Send date: Q2 2013
Subject line: IVCi conversation
“While most emails work best as HTML emails, we’ve found that drip emails are the most successful when they’re in a rich text format, which makes them appear as though they’re a one-to-one communication between a sales rep and a prospect. This email from IVCi is short, conversational, and includes a personalized signature to enhance the impression that the email is coming directly from a sales rep.”