Drip Marketing System

Which Stage of Marketing Automation Are You In?

By Jenna Hanington
Friday, May 17, 2013

Regardless of how long you’ve been using (or not using) a marketing automation tool, you should always be on the lookout for ways to improve your marketing efforts—whether it’s by implementing drip campaigns, exploring the wonders of dynamic content, or creating highly targeted email blasts for specific audiences. The point is, there are always new and exciting things to try, especially with all of the extra time that you free up by implementing an automation system in the first place.

But how do you know what the next step is?

The best way to make sure that you’re always progressing with your...

8 Steps to Mastering Advanced Automation

By Jenna Hanington
Thursday, May 9, 2013

If you’ve mastered marketing automation 101, and even tackled our 9 steps to go beyond the marketing automation basics, then you’re ready for a few of our expert tips. At this point, you should be delivering highly relevant and dynamic email content, sending out drip emails to nurture prospects over time, and managing your social profiles using real-time and scheduled posts.

Sound about right? If so, then read on to find out how you can continue to improve your marketing automation efforts with these 8 steps, inspired by the Mastering the Art of Marketing Automation eBook:

1. Don’t get lazy. At...

Streamlined Sophistication: 9 Steps to Go Beyond the Marketing Automation Basics

By Heike Baird
Tuesday, April 30, 2013

Mastered the basics of marketing automation? If the answer is yes, I'm guessing you've already begun reaping the rewards of your initial automation efforts. I'm also surmising that your CRM system is busy collecting plenty of customer and prospect data, and you're actively engaged on multiple social channels. At this point, you might even have a little extra time in your schedule to dive into your RSS feed, or take a longer smoothie break.

You're off to a good start.

That being said, there's always more to learn about the complex clockwork of marketing automation. Take your knowledge to the...

10 Steps to Pass Marketing Automation 101

By Heike Baird
Thursday, April 25, 2013

Marketing automation is the intersection of many useful features and functions. It's a proven fact that marketing automation software gives marketers full visibility into aspects of the sales cycle that were previously a mystery. But the sheer number of buttons and tools can seem daunting if they're not old-hat to you just yet.

As you begin to build an effective marketing automation program, you can begin to gain a holistic view of your marketing activities. From there, you can streamline traditionally manual processes (like customer segmentation, email marketing, and campaign management).

Start ...

4 Ways to Use Automation to Drive #Email Revenue

By Kyle Lacy
Friday, October 12, 2012

It is important to understand the value of automation within your email marketing strategy. Take Oovie for example, we wrote about their automation strategy this summer. Oovie experienced a 30% increase in sales using integrated and automated email marketing. Automation is extremely important to the health of any marketing strategy and it can be used to drive significant increases in revenue.

Why is automation important? Routine and time-intensive tasks like data movement, segmentation, and messaging programs become easy with “set it and forget it” functionality. The right marketing automation...

Email is Not a Magic Pill

By Shelly Griffin
Thursday, March 10, 2011

You might think that statement is sacrilegious for someone whose very career depends on email marketing. Don't worry...just give me a chance to explain. What I mean is that you can not think of your email marketing program the same as those "As Seen on TV" products. You can't just set it and forget it. Email has to be a part of an overall marketing strategy and communication plan with customers. Whether B2B or B2C, you have to have a plan and many times that plan may include other mediums: social, sites, mobile, print, etc.

Some businesses have got it into their heads that once the...Read More »

10 Ridiculously Cool Ways to Sell More on Your E-Commerce Site Using Email

By Bob Ullery
Monday, August 17, 2009

A show of hands: who isn't already using email in their e-commerce environment?

Even if you raised your hand, chances are you're using at least one form of email communication on your e-commerce site; Payment Confirmation. Most payment processing platforms give the customer a receipt via pdf download, confirmation email, or print option.

The premise of this post is to offer some other ideas on how to use automated email in your e-commerce strategy. I encourage you to browse some of my best email marketing agnostic ideas, like those I covered in 7 Awesome Ways to Wow Your Customers Using Voice... Read More »