Thursday, October 4, 2012
Looking for a few quick email marketing wins? If you’re like most marketers, you’re constantly searching for a greater return on your email efforts.
You need easy ways to:
- Gain email subscribers
- Improve deliverability
- Design for clicks
- Drive engagement
- Use automation
So how can you grow your email list organically?
- Make a list of your five most common customer touchpoints and audit each to ensure you’re providing every opportunity to opt in to your email communications. Consider your website pages, printed receipts, on-location signage, the online purchase process, events, or tradeshows.
- Test a few different opt in techniques. Choose a few opt in methods and track them closely to determine your most successful source of new subscribers.
- Get social. If your subscriber list has hit a plateau, you may be overlooking a captive audience: your Facebook fans! Use a simple sign-up form to drive email opt-ins and collect customer data on Facebook. It’s an easy and efficient way to gain subscribers who are truly interested in your brand.
Want more useful tips like these? Download ExactTarget's latest guide, 5 Proven Email Practices to Drive Revenue, for best practices on driving higher email ROI.