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E-Mail Marketing Best Practice

Back to School Time

Tuesday, August 18, 2009 by Shelly Griffin
It's that time of year in Indiana - time when kids are going back to school.  I just love this time of year.  I look for reasons to visit office supply stores - all the while wishing I had a reason to buy new pens and notebooks.  While sitting in a training class last week, I started to think that it's time for the rest of us to go back to school and spend some time in refresher courses on email marketing best practices.  A recent story on some rather "spammy" emails from the White House is one recent example - there is still a lot to learn when it comes to email communication. 

For clients of ExactTarget, maybe it's been a while since you really took a step back and looked at the application.  Are you using all of the features and functionality available to you?  Have you spent anytime going through 3Sixty for the latest tutorial or documentation?
Perhaps it's time to go back to ExactTarget school to ensure that you are getting the most out of your email marketing program.  So take some time to learn something new today.  I know that I learn something new almost everyday and I've been here for over 7 years!

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