Effective Social Marketing

 

What is Bazaarvoice Social Summit?

The Social Summit is a two day conference, April 11^th-13th, filled with social strategists and executives from top brands.  These leaders will share trends and strategies for using social data in a customer-centric world.  Join ExactTarget in listening to:

• Top thought leader Keynotes
• Interactive session tracks
• Emerging Bazaarvoice initiatives and strategies

 

Summit Party 

Thursday, 6:30 PM

Join us, Texas-style, in hanging out with Bazaarvoice and the attendees at their grandest Summit party yet.  A showcase of local bands will set the tone for the evening while we...

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Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus  partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was Susan Prater, vice president of integrated marketing at ChannelNet. Susan recently joined ChannelNet and has held many roles in interactive marketing and branding at Ford, Owens Corning, Masco Cabinetry, and her marketing consultancy, Seven Pillars Marketing. Susan is passionate about leveraging...Read More »

Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.
During our recent chat, Joel Book, Director of eMarketing Education at ExactTarget, joined us for a webcast and discussion on Customer Lifecycle Engagement.  Joel is an industry veteran with more than 30 years of experience in database marketing, Joel teaches organizations how to use permission-based email in partnership with CRM and web... Read More »

What could be a better start to the New Year than to kick off with ExactTarget’s first breakfast seminar of 2012. Bringing together clients and prospects, Phil Cook and Andrew Chothia provided an interesting and engaging presentation revealing insights from ExactTarget’s first-ever study of consumers in the UK – The Digital Kingdom – the 11th report of our Subscribers, Fans and Followers research series.

The report specifically looked at:

• When and how UK consumers use Email, Facebook and Twitter (i.e. what motivates them to subscribe to receive permission-based emails, “Like” a brand on...Read More »

In her recent DM News article titled, "Restaurants Drive Consumers to Dine Out with Calculated Email Coupons," Diana Dilworth reports restaurant chains are having huge success using email to attract new and repeat customers. What’s noteworthy, I think, is that restaurant chains like Pei Wei Asian Diner and Taco John’s International have learned that the key to successful email marketing is using other channels like social media, in-store signage and mobile to invite consumers to become email subscribers.

To introduce its new Caramel Chicken entrée, Pei Wei used a cross-channel marketing...Read More »

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

Our guest for this week's #NexusCafe chat is Susan Prater, vice president of integrated marketing at ChannelNet. Susan has recently joined ChannelNet...Read More »

Here's what you MUST know about B2B Social Media and how to measure its effectiveness.
Social media use by B2B companies increased substantially in 2011. According to the Business Marketing Association (BMA), 89% of U.S. B2B companies are now using some type of social media to attract and engage buyers. But while some B2B companies are reaping huge benefits from social media, others are struggling.

Some B2B companies have found that professional networking sites like LinkedIn are an effective way to generate leads and influence decision-makers, while other companies find Facebook, Twitter...

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Are you using the “Triangle Offense” of email, mobile and social media as part of your B2B tactical program? If not, perhaps it’s time to reboot your B2B marketing strategy.

One-way broadcast marketing has given away to a multi-channel digital dialogue fueled by data and enabled by interactive technology. To engage today’s empowered and influential buyer, smart B2B marketers are effectively leveraging digital media to:

• generate leads
• aid the customer buying process
• penetrate accounts

Several of the country’s top companies are successfully using the Triangle Offense to solve real problems...

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Picking up from my last post on Contact Strategy Development, we’ll continue to explore the message personalities that make up successful contact strategies. As our own human personalities set us apart as unique and special, messages also provide the opportunity for a brand to allow their unique voice to come through. Brands can set themselves apart from the pack using clear communication, unique presentation and outside-the-box thinking, and those results become more meaningful when the value to the subscriber is apparent.

Message Personalities
When planning, each message that makes up an...Read More »

Connections 2011 was all about the “Power of One,” and Geoff Ramsey of eMarketer and co-author of Digital Impact: The Two Secrets of Online Marketing Success lit up his keynote session with a witty and insightful presentation full of real world examples and great cross-channel marketing strategies.

 

Here are four key strategies for digital marketers that Geoff recommends.

1.    Personalize your media

Studies show the No. 1 priority of marketing executives for this year has been to improve segmentation and targeting efforts. Email is among the best medium for personalizing messages, generating the...

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Campaigns come standard with the Interactive Marketing Hub and are a key feature of our October release. Integrated throughout the Hub's tools (Calendar, Pulse) and new and existing Channel Apps (ExactTarget Email, CoTweet, MobileConnect and SocialPages), Campaigns make it easier for marketers to create, deliver and measure cross-channel campaigns

Here are four quick steps to get started with Campaigns in the Interactive Marketing Hub:

1) Plan
Map our your marketing calendar in the IMH Calendar by adding the important marketing events for the year that drive the marketing activities in your...Read More »

Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus  partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for the #NexusCafe Twitter chat was Jeff Rohrs, VP of Marketing at ExactTarget and the coauthor of the ExactTarget Subscribers, Fans, and Followers research series. He joined us to share how digital marketers can leverage mobile in their overall campaign mix. Participants shared their insights and experiences with mobile as a...Read More »

With Connections 2011 just a week away, I'm sure you've all got a pretty good plan in place regarding the sessions you're attending and who you'd like to meet and network with, right? Well, even if you think you've got a solid lock on it, you owe it to yourself to register with Vivastream (www.vivastream.com) as soon as possible. 

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Each week, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and best practices in the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Recently, we had the opportunity to speak with non-profit digital marketers including our featured guest, Dane Nutty, the program manager for the Indiana Mother's Milk Bank, an ExactTarget client. A number of other marketers joined in to discuss the ways that non-profits effectively leverage digital marketing campaigns to promote their mission. A summary of...Read More »

Each week, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and best practices in the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Last week we had the opportunity to speak with Tim Kopp, ExactTarget’s Chief Marketing Officer, on corporate marketing strategy.  In an ever-changing digital marketing environment, Tim shared his thoughts on developing an effective marketing strategy and making adaptations to position for changes in the marketplace.  A summary of the conversation is below:

@ET... Read More »

You've got your subscriber list and communication strategy, but before you start creating your emails consider these tips for designing a more effective campaign:

1. Create Brand Synergy. Utilize your current brand elements to create a cohesive online brand experience.
2. Watch your Image and Text ratio. Images may look aesthetically pleasing, but too many divert attention from your message and may cause your email to be too large for and blocked from some email clients. Images should balance and complement your text content.
3. Use Tables. For consistent display and better control of your email layout,...

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Marketers have long relied on multiple channels to drive engagement, but today marketing requires a new approach – one built on a single view of the customer that values real-time interaction over static channel-focused campaigns. The antiquated one-to-many monologue of mass marketing has given way to the one-to-one digital dialogue of engagement marketing that is fueled by customer data and enabled by interactive marketing technology.

In "The Age of the Individual," the most successful marketers are using a carefully integrated mix of Email, Mobile, Social media to attract, engage and retain...Read More »

We’re all trying to “figure it out” i.e., create a competitive advantage and valuable customer experience via the mobile channel.  Naturally we turn to 19th century philosopher George Santanaya, best known for the quote, "those who cannot remember the past are condemned to repeat it."

While we have seen the pitfalls of applying too literally the principles of one medium to another – brochure-ware web sites, DM-based email programs – there are lessons to port over.

Direct Marketing teaches us that it’s all about the offer.  I recently saw results for an email challenger that failed...Read More »