A few weeks ago I talked about starting with the basics as it relates to email marketing. The most basic of which is building and growing your email list. A great message or product doesn't do any good if you have no one to send it to.
To help you even further, ExactTarget recently announce our Email List Growth Advisor. This is a great way to get started - answering a few baseline questions about your business, your email marketing program and your current methods of gathering email addresses. In just five simple steps, we provide high-level guidance on some immediate changes/improvements that you can make to help build your list. It even provides an evaluation against your marketing peers.
I also encourage you to take a moment to download our 2009 Email List Growth Study released earlier this year. The data from the Email List Growth Advisor is based on this study.
I would love to hear about your success stories in building and growing email marketing lists - from the mundane to the unique - send them my way.
To help you even further, ExactTarget recently announce our Email List Growth Advisor. This is a great way to get started - answering a few baseline questions about your business, your email marketing program and your current methods of gathering email addresses. In just five simple steps, we provide high-level guidance on some immediate changes/improvements that you can make to help build your list. It even provides an evaluation against your marketing peers.
I also encourage you to take a moment to download our 2009 Email List Growth Study released earlier this year. The data from the Email List Growth Advisor is based on this study.
I would love to hear about your success stories in building and growing email marketing lists - from the mundane to the unique - send them my way.
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