By: Lisa Laughery
If you need more leads, consider embracing the full range of ExactTarget’s one-to-one communication platform. Starting with SMS, you can reach out to potential customers—anytime, anywhere. Post signs at your events (e.g. art shows, music concerts, conferences, workshops, vendor events, etc.), and ask your potential customers to text their email addresses for additional event information. Your SMS information can be posted in a variety of locations, including billboards, newspapers, signs, flyers, and social networks. Setting up an SMS campaign in your ExactTarget application is simple—and a great way to begin your engagement.
Next, consider a Voice campaign with a message thanking customers for their participation. The message could be from the event speaker or the star of the concert. (Wouldn't that thrill your customer?) Then you can create and send a welcome email to the newly obtained email address and include a link to a landing page that requests additional customer information. Increase their engagement by enticing them with a special offer.
Did I mention that all of this can be completely automated? You can set it, sit back, and relax while the application does the work.
Need more ideas? Take a look at our One-to-One Marketing Field Guide series:
Field Guide on ExactTarget.com
or
Field Guid on 3Sixty
If you need more leads, consider embracing the full range of ExactTarget’s one-to-one communication platform. Starting with SMS, you can reach out to potential customers—anytime, anywhere. Post signs at your events (e.g. art shows, music concerts, conferences, workshops, vendor events, etc.), and ask your potential customers to text their email addresses for additional event information. Your SMS information can be posted in a variety of locations, including billboards, newspapers, signs, flyers, and social networks. Setting up an SMS campaign in your ExactTarget application is simple—and a great way to begin your engagement.
Next, consider a Voice campaign with a message thanking customers for their participation. The message could be from the event speaker or the star of the concert. (Wouldn't that thrill your customer?) Then you can create and send a welcome email to the newly obtained email address and include a link to a landing page that requests additional customer information. Increase their engagement by enticing them with a special offer.
Did I mention that all of this can be completely automated? You can set it, sit back, and relax while the application does the work.
Need more ideas? Take a look at our One-to-One Marketing Field Guide series:
Field Guide on ExactTarget.com
or
Field Guid on 3Sixty
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