My wife and I are currently beginning the process of buying a house. Right now it consists of driving very slowly past any house that has a For Sale sign in the yard.As we were creepily driving past a house last night, I notice that the For Sale sign for this property was different. At the top of the sign it said “Virtual Voice Tour. Code #302” and it had a number to call. Of course I called it immediately as we sat parked outside of the house. We listened to the listing agent tell us all about this home via an automated voice message. I could picture the home in my head: the fireplace, three bedrooms, two bathrooms. Then the listing agent dropped the bomb of the price of the home and I hung up the phone.
Even though we were in a neighborhood that was a little too expensive for us, the Virtual Voice Tour was awesome. Why don’t more realtor agents do this? With ExactTarget’s Voice Messaging functionality it only takes a moment to record and setup these virtual voice tour messages. With just a little more work, a realtor could ask a potential buyer to text their email address to a short code before they listen to the virtual voice tour. The best part, all this can be done on the same One to One Marketing Platform.
Just like that, a realtor has captured a potential buyers phone number and email address. Check out our One-to-One Marketing Field Guild to learn more about Voice Message Marketing or use our Text is Next: Marketing with SMS whitepaper to get a SMS Marketing Campaign going today!
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