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Email Advertising Software

Capturing Offline Audiences Using Landing Pages

Friday, August 7, 2009 by Kristeen Hudson

Landing PagesTypically landing pages are used in embedded links within an email, once an online ad is clicked, or in search engine results. All of these are great uses for landing pages, but landing pages can also be used to get users engaged from offline.  One market that could really take advantage of their offline audience is the entertainment industry. There are many industries that have a large offline following such as television networks, newspapers, and radio. All these industries have to do is direct their audience to a short landing page URL and give them some incentive to go to that landing page.

By creating landing pages, and directing their audience to them, these companies will see many benefits. They can get their audience captured online by having them sign up for an email marketing campaign. The landing page can generate more search engine traffic to their website. They can also easily change the content of their landing pages to correspond with their current email marketing campaign.

ExactTarget offers a great landing pages tool that allows marketers to create dynamic content on the fly. The landing page tool allows for even more customizability than the sophisticated targeted email software. If you would like to know more about simplified landing pages from ExactTarget check out the products page.

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