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Live Images is one of ExactTarget's newest email advertising software features for creation and design. This tool will allow you to change email image content after you have already sent the message. Select any two images that you would like to render at different times for the same email campaign and alter which image is shown manually, according to a designated schedule, or after a certain number of opens or clicks.
Interested companies can log on to ExactTarget 3Sixty and sign up through iLab to use the software for free!
Live Images is one of ExactTarget's newest email advertising software features for creation and design. This tool will allow you to change email image content after you have already sent the message. Select any two images that you would like to render at different times for the same email campaign and alter which image is shown manually, according to a designated schedule, or after a certain number of opens or clicks.
Use Case Of The Week:
Simple A/B Test - Image A and B are different pictures of people hiking. You intend for your subscribers to click one of these images and be taken to a landing page with your closeout sale on hiking gear. Email subscribers through a campaign using Live Images that randomly renders either Image A or B as the primary content (or "hero" image), track the early results to find out which picture gets more clicks per opens. The more successful image can then be set to render from that point forth for ANYONE who opens the email--regardless of which image would have originally rendered.
Simple A/B Test - Image A and B are different pictures of people hiking. You intend for your subscribers to click one of these images and be taken to a landing page with your closeout sale on hiking gear. Email subscribers through a campaign using Live Images that randomly renders either Image A or B as the primary content (or "hero" image), track the early results to find out which picture gets more clicks per opens. The more successful image can then be set to render from that point forth for ANYONE who opens the email--regardless of which image would have originally rendered.
Interested companies can log on to ExactTarget 3Sixty and sign up through iLab to use the software for free!
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