Ending world hunger. Saving children. Teaching self-reliance. These things are undeniably all worthwhile endeavors. As a writer who is passionate about words, I’d like to add one more to that list:

Increasing vocabulary.

Where, you might ask, do hunger and lexicon intersect? At www.freerice.com. My husband recently sent me a link to this fabulously addictive site that trades vocabulary quiz success for rice donations to indigent countries. For every word correctly defined, the United Nations World Food Program (WPF) donates 20 grains of rice to organizations in over 75 countries.

How does it all work? When you play, you’ll notice advertisers at the bottom of your screen. The money generated by these advertisements actually pays for the rice that is distributed.

As marketers, we recognize the power of the written word. As human beings, we understand the comfort of a full belly of food, a healthy child, a warm meal. At www.freerice.com, both the cravings of the mind and the body are fulfilled. Visit today, test your lexicographically-challenged friends, feed a hungry child. Any way you look at it, you can’t lose.

Warmest regards,
Katrina Willis
Copywriter