Am I the only one who gets a bit gloomy when it's dark at 4pm? I’m not claiming anything fancy-schmancy like Seasonal Depression (SAD), but it takes a little extra effort to survive a chilling Midwest winter.
I decided to make a “winter happiness" list. It’s comprised of things that could make the season of frostbite and 24-hour nighttime a bit less daunting.
It’s a short list.
So far it includes things like: Keep fresh flowers in the house, and invest in a bright yellow umbrella. Last weekend I checked another item off the list when I went wreath shopping at Jo-Ann Fabrics. And yes, I bought jingle bells too. I shook them merrily as I walked up to the cashier and asked if they made her happy too. She sort of scowled.
Guess what didn't make her "winter happiness" list…yeah, jingle bells.
Regardless, my door now sports a perky twig-cranberry montage and two golden jingle bells. And I have Jo-Ann’s to thank for it.
I decided to scope out their email marketing program. Though they could do a better job advertising their email opt-in (it’s buried in the webpage text footer), I did see a few items I liked:
1. Privacy Policy Link: Easy to find at the top of the sign-up form.
2. In-Store v. Joann.com Emails: Especially nice considering a decent portion of their audience is older and may not shop online.
3. Frequency Caps: They set expectations. This helps cut down on future spam complaints.
4. Preferences: With nine crafty categories to choose from, Jo-Ann Fabrics can both gather rich customer data and drive highly-relevant email content. It’s a win-win.
Wreath and golden jingle bells: $20.00.
Email opt-in: Free.
Winter happiness: Priceless.
Nicole
Marketing Communications Associate
