Golf is a game of tradition: green jackets, big trophies, and proper etiquette are an essential part of the game. While the rules and traditions have remained the same, the technology on the course has changed rapidly. And now, the technology off the course is catching up.
Traditionally, the PGA Tour has outsourced its digital technology and marketing. In 2013, that is changing and the toughest test may be just around the Amen Corner.
In the old days (you know, like eight years ago), sports leagues were able to sell their broadcast rights for an extraordinary amount of money, and that was...Read More »