I don't know about you, but I like to enjoy each holiday on its own and in order. Especially in the Fall when the three big holidays come hurtling at you back to back from the dark days of Fall: Halloween, Thanksgiving and Christmas. I don't put out Halloween decorations until October, I don't buy a turkey until November and I don't really start planning for Christmas until after Thanksgiving. I definitely do not shop for Christmas presents in July! Who really does that anyway? Unfortunately in the world of email marketing, you need to start planning your holiday email program now - today - Yesterday! You need to ensure that your emails are planned, designed, tested, scheduled and ready for delivery. The holiday season is when the inbox gets the most congested and without advance planning, your emails may be lost in the crowd. In addition to driving for results, you want to ensure that you are not one of those marketers that over do it - sending a different offer everyday. After just a few of these emails, your subscribers will start ignoring (and deleting) your emails. Chip House spoke to this very subject in a blog post from last year "High Holiday Frequency Drives the Ignore Rate to New Heights".
You also don't want to be one of those marketers that make no significant change or improvement in your email campaign. Those emails seem uninspiring at a time of year when you should be grabbing the attention of your subscribers. Make sure to check out our design tips and tricks at Email Marketing Design blog. Then on top of everything else, there are deliverability challenges at the holidays.
Where will your email program land?
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