At ExactTarget, we’re passionate about our clients—they’re some of the best brands we know, and we’re often inspired by their dedication to the work they do. And Von Maur is an excellent example! From the company’s start in the late 1800s until now, Von Maur has always put their customers first.
If you’ve visited one of the retail chain’s stores, you know what I mean—impeccable service, inviting décor, musical ambiance, and top-notch products. And while the company’s perfected their signature “above and beyond” service in stores, Von Maur wants customers to experience the same great service...
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According to a recent 
When
it comes to email marketing in the B2B space, one of the hottest
new trends is drip-nurturing campaigns created with marketing
automation. With the adoption of marketing automation reaching as
high as 76% in the most progressive industries, it is easy to see
why nurturing is the new “black”. So let's look at one of the
biggest mistakes people make when creating lead nurturing
emails.
Steven
is VP of Marketing at Bloomerang. He is a featured contributor to
Social Media Today, and has been published in Search Engine
Journal, Business2Community and the Content Marketing Institute.
Steven has spoken at national and local conferences, and is
frequently interviewed by traditional media outlets in Indianapolis
for his expertise in social media marketing.
Many
companies have experienced the power and benefits of sending
personalized email messages to customers and prospects. One
organization in particular, Thomas Cook Group, has seen a
tremendous increase in their email open rates, which in turn
dramatically increased their sales.
Be
sure your next email designer is the best you’ve ever hired...
#3 Way
Retail Marketers are Leaving Money On the Table: Sending
Non-Targeted or Blast Emails
In
light of 
The
I was
doing some consulting recently for a company and they asked a great
question, so I wanted to share it (and the solution, of
course).
I
recently had the chance to sit down with 
