Email Client Software

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Over the next several weeks, we will be sharing guest articles from experts in the realm of content marketing. This week, Josh Miles writes.

Josh Miles is principal and founder of Miles Design, a branding firm specializing in branding and website design for professional services and software firms. Josh is the author of the new Content Marketing Institute book Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm.

“It will look like you guys are on everywhere, even if you’re not.”

Our media buyer always had a way of helping our clients make the...

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Join Kristina Huffman, Design Practice Lead, as she discusses and answers seven common questions about responsive email design:

What is responsive email?
Responsive design is a set of techniques in web design and development used to adapt a website to be readable on any screen and/or platform on which it's displayed. These techniques are being repurposed for emails. A responsive layout uses a piece of CSS3 code called a media query to detect the pixel size of the screen on which that email is opened. Based on the screen size detected, multiple stylesheets may be triggered to alter the layout and...

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October 2012 was an exciting time for ExactTarget’s partner ecosystem. Not only was the Orange Partner Network program launched at Connections, but also in front of the 4,000+ attendees, ExactTarget was excited to present the Power of ONE Reseller Partner of the Year award to our Platinum partner, C.TRAC.

C.TRAC has taken ExactTarget’s passion and unwavering commitment to client success and worked it into their own daily business practices by truly embodying ExactTarget's core values. Combined with their innovative strategy, design, integration, database management, reporting services, and...

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What is the easiest way to comply with ExactTarget's Anti-Spam Policy?

First things first... What is ExactTarget's Anti-Spam Policy? If you have a look at the policy, you'll find that we expect that our customers "will use our software only to send emails to customers and prospects that have directly consented (opted-in) to receive email."  In a nutshell, the answer is found in two simple words: "No surprises."

Clients often ask about the propriety of engaging in buying or renting lists, or engaging the services of an append house. All of these are against the Anti-Spam Policy.

To understand why,...

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The Positive Coaching Alliance teamed up with High Five Marketing to fulfill the mission of providing a positive youth sports experience for thousands of kids across the United States. Their success led them to be recognized as a 2012 finalist for the ExactTarget Power of One Awards at Connections 2012.

THE POSITIVE COACHING ALLIANCE STORY
Seventy percent of kids lose interest in youth sports by the time they reach age 13. Volunteer coaches often don’t know how to teach beyond the Xs and the Os of the game to keep kids motivated and engaged.

That’s where the Positive Coaching Alliance (PCA)...

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The Feeding Your Kids Foundation was a Power of One Award winner at Connections 2012. Since its inception in May 2010, this organization has powered messages to 12,000 families in 85 different countries, teaching parents how to feed their children healthier foods and instill better attitudes toward healthy living.

THE FEEDING YOUR KIDS FOUNDATION STORY
The Feeding Your Kids Foundation runs an international program to help children make better meal choices and develop a healthy relationship with food to avoid childhood obesity. As part of their work to educate parents, the team created a 42-day...

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At Connections this year we recognized over 30 companies as finalists for our Power of One Awards. The marketing team from Blinds.com, a leading retailer in the window blinds and shade business, was recognized as a finalist for their "Entice and Engage" campaign that generated 175% growth to their email list. Featured below is a summary of how Blinds.com went about achieving these phenomenal business results.

THE BLINDS.COM STORY

The Blinds.com team wanted to grow their email list with engaged prospects that could be reached across a number of platforms—not just email. The team knew that...

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Oakley Signs & Graphics, a 2012 Power of One Award Winner in our B2B category, is a recgnozed leader in the real estate sign business. Oakley Signs uses the power of ExactTarget to drive email communications across multiple "micro-brands" that they managed to help increase their revenue.

THE OAKLEY SIGNS & GRAPHICS STORY

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I'm excited to share that ExactTarget is expanding its award-winning Content Marketing team! We are currently hiring for the positions of Content Design Specialist and Content Development Specialist in our Indianapolis headquarters.

Content Design Specialist: Our newly created CONTENT DESIGN SPECIALIST role is custom-made for someone who can conceptualize, create, and optimize design for infographics, emails, eBooks, blog posts, presentations, interactive applications, mobile environments, and video animations. The right candidate will be a self-starter with proven design talent and an ability to...

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Over the next several weeks, we will be sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. Today, ExactTarget’s own Bryan Wade shares his thoughts.

The Year of the First Impression

When it comes to email, 2013 will be all about making that first impression of the email count, reaching your readers wherever they are, and making sure your message gets read. The changing landscape for where and how emails are being viewed opens the door for new innovations in email....

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Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call this virtual coffee chat ExactTarget Café.

Our guest for a recent #ETCafe chat was Peter Chase (@peterrchase), Executive Vice President at Scribe Software Corporation. During the chat Peter shared his insights into leveraging data to drive more successful campaigns. This was Peter’s and his team's first time on the chat and we had some amazing conversation!

Here's a recap from our...

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Moments ago we announced the completion of two incredibly strategic acquisitions - marketing automation provider Pardot and Web personalization provider iGoDigital. These transformational additions to the ExactTarget family broaden our suite of digital marketing products with B-to-B Marketing Automation and expanded Web capabilities that include predictive analytics.

Let me share a little more on each of these great new additions.

Pardot - In talking with clients around the world, it became clear that the marketers are hungry for a lead nurturing solution that integrates with their broader...

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Few assets are more valuable than a company’s customer base.  

Yet, most companies are more systematic about managing their office supplies than their customers.  Research continues to show the majority of companies don’t know enough about their customer’s preferences and needs, what products or services they use, if they are satisfied, or if they are thinking about defecting to the competition, and why.

The problem is NOT the lack of customer data. Rather, pockets of customer data exist throughout the company. The problem is that none of it is integrates to create “one version of the truth”...

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You are in the final stages of choosing ExactTarget as you new email service provider (ESP) and the realization that the task of either migrating your existing campaigns, or integrating a new ESP into your back-end system comes into focus. Whether you are using the services provided by ExactTarget or a consulting partner, here are the top 5 tips that we give clients to ease the burden on your team at the same time as speeding up the implementation. 

1. Define your marketing objectives and goals
   
   Prior to engaging with your assigned services team or partner agency, it is critical that you have...

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Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus  partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

We hosted guest, RapidBuyr, a B2B daily deals site for small-to-medium businesses. They offer discounted offerings for software, hardware, web development and design services, IT outsourcing, events, SaaS offerings, and more. During our #NexusCafe Twitter chat, the RapidBuyr team and our chat participants discussed strategies for...Read More »

With over 50 breakout sessions during Connections 2011, interactive marketers had access to hundreds of actionable ideas, proven strategies and success stories in every room. One of the highlights for me was a session that examined international email marketing campaigns. 

 

Here are five of the great ideas fellow marketers shared with their peers.

1.  Make training easy. Sean Mattson of Hitachi Data Systems stressed that robust training is a key. When rolling out a global email marketing initiative, Mattson found the best training tool was to create short video clips to build a robust library...Read More »

In the spring of 2001 at the most boring industry conference I had ever attended in my life, I met 3 guys that remained excited even though they were sharing my boredom at the "Clean Show," an industry event for dry cleaners, washing machine makers and hotel laundry buyers. Scott Dorsey, Chris Baggott and Peter McCormick were manning a booth with a crude screen shot of a new software they were calling ExactTarget. The tradeshow booth was pretty terrible, but I was so bored anything with a bit of technology was more interesting than watching the giant linen folding machine again.

All three of...Read More »

I had the opportunity last week to sit down with Matt Hunckler, the Director of Marketing at Slingshot SEO, and talk with him about Search Engine Optimization and how organizations are incorporating it into their marketing mix. Here’s a bit of our conversation:

Colby: What is SEO? It seems a little abstract – like alchemy – can you get us up to speed on this topic?

Matt: No problem. It's a fairly complex practice, but I'll see if I can break it down a bit.

From the perspective of the search engines, search is about providing the best...

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What a historic day for ExactTarget!  Ten years ago today, we filed ExactTarget LLC with the state of Indiana.  Chris Baggott, Peter McCormick and I had a vision to help marketers leverage data to connect with their customers via email.  We were convinced that this emerging channel would help businesses of all sizes deepen customer relationships through targeted and relevant communications.  Starting a web-based software company in late 2000 seemed crazy to many - the internet bubble had burst, the economy was struggling and the three of us were first time software entrepreneurs.  Long odds...Read More »