Email Creation Methods
Volvo Construction Equipment North America sells a variety of
multi-purpose machines that are used by companies in many
industries including road construction, forestry, mining, and
building demolition. To engage customers and provide content that
aids the product evaluation and purchase process, Volvo uses email
to deliver relevant product information with links to comprehensive
product details and video on Volvo websites. Volvo uses its CRM
system to track customer details, eMail activities, social
interaction, online form submissions, web links and more. This
method helps Volvo Construction...Read More »
So you think you want to sell
virtual goods for a living? First you have to understand what a
virtual good is. According to Wikipedia, “Virtual goods
are non-physical objects that are purchased and exchanged on the
internet.” Pretty vague definition. As an example, most people
thing of items in online games such as World of Warcraft and Second
Life as the only virtual goods being exchanged.What about those virtual flowers you bought on Facebook and sent to your significant other? Or maybe it was a martini or beer glass you sent to your friends on Facebook to commemorate an unforgettable...Read More »
Question: How can I save time when testing my email designs?
Answer: We’ve all heard about how important testing is when it comes to the design and layout of emails. But the reality is that in order to benefit from design testing, there’s a large amount of time that must be invested. Unfortunately, the commitment required to successfully test design discourages many marketers from doing it.
I’ve got good news, though. There are features in ExactTarget that help you save some time in your testing process.
Whether you’re performing a simple A/B split test or a complex multivariate test, you...
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