Email Creation Methods
Monday, January 31, 2011
Friday, August 14, 2009
What about those virtual flowers you bought on Facebook and sent to your significant other? Or maybe it was a martini or beer glass you sent to your friends on Facebook to commemorate an unforgettable...Read More »
Monday, November 12, 2007
Question: How can I save time when testing my email designs?
Answer: We’ve all heard about how important testing is when it comes to the design and layout of emails. But the reality is that in order to benefit from design testing, there’s a large amount of time that must be invested. Unfortunately, the commitment required to successfully test design discourages many marketers from doing it.
I’ve got good news, though. There are features in ExactTarget that help you save some time in your testing process.
Whether you’re performing a simple A/B split test or a complex multivariate test, you...Read More »