Email Creation Strategies

How do you better operationalize your social media efforts to be truly effective? According to Valeria Maltoni - Brand Strategist and Author of the Conversation Agent, its critical that you integrate people and technology effectively to succeed in social medial

1. People: to give your best to customers and partners, you need the best from your teams. Social media enables you to achieve a broader strategy and purpose by activating all employees on behalf of your brand. When everyone is involved, it’s not about who anymore, it’s about how.

I'm at the Mobile Marketing Association (MMA) annual forum in New York and couldn't be more excited to share that our new mobile software ExactTarget MobileConnect is here. Talking to mobile industry veterans, top brands and agencies about our newproduct is simply amazing.

ExactTarget MobileConnect is a mobile messaging solution that helps marketers to create, target, send and track SMS campaigns. What really sets MobileConnect apart from other mobile marketing solutions out there is that it seamlessly integrates with our cross-channel messaging platform, the Interactive Marketing Hub, to...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

We're excited to host Rachel Modiano, Director of Marketingt for iGoDigital, the leading provider of personalization services that guide...

As it’s my job to optimize our clients’ programs and drive their success to the next level, I asked some basic questions, including Why? Why do you send emails every Monday?

After a pause, the client sheepishly admitted that they send weekly because, frankly, it’s what their resources can support from a design, build and deployment...

Content creators for email programs perpetually suffer from one of two issues: too much to say, or not enough to say. Yet a surprising number of them don't leverage a simple resource that helps balance out the peaks and valleys in your email marketing strategy--the content or editorial calendar. While it the editorial calendar may not seem terribly flashy or strategic on the surface, it is an essential component of an email campaign management plan.

You can choose your own favorite format for your calendar (spreadsheets, calendaring programs and cocktail napkins are all popular choices) but no...

I realize that many of you are new to ExactTarget, so 3sixty is just the place that you are headed to look for all the info you need to get your first email out the door.  But, it is definitely overwhelming to start working with something new....and you can only read so much documentation, right?

Then this is the perfect moment for you to hop over to our University section and check out our "Training" tab.  There, you will find tons of video tutorials that can take you through the ins and outs of ExactTarget and your new email marketing campaigns.  Just yesterday, we uploaded a new tutorial...

ExactTarget’s Route 1-to-1 Seminar is serving as a terrific classroom to see first-hand how marketers are using email, CRM and web analytics technologies to automate the lead nurturing process, drive sales, and improve sales force productivity. This seminar is focused on current and future trends in digital one-to-one marketing and if you have been fortunate enough to attend one of these seminars, you know what I am talking about.

In addition to presentations from ExactTarget, speakers include executives from ExactTarget partners Omniture and Salesforce.com, as well as Jeanniey Mullen from the E...