Picasso is credited with saying, “Good artists copy. Great artists steal.” To the best of my knowledge, he wasn’t a kleptomaniac—instead, he knew that artists need outside sources of inspiration. Whether they draw that inspiration from Mother Nature, Michelangelo, or Apple, great artists study the masters and use that success to create their own new and original ideas.
When you’re tackling a new digital marketing program—a website, a landing page, an email, a Facebook page, an app—take off your marketing hat and just wear your consumer hat for a while. Think about the sites and digital...Read More »