During Connections 2010 last week, Sir Richard Branson delivered a great keynote. While the thoughts he shared were great life principles, they also apply to marketing and the influence we hold within our own brands and on our subscribers, fans, and followers. Take a quick peek at what I thought were some good reminders.
Thoughts on Life and Marketing
Andrea Smith
Design Consultant
ExactTarget Campaign Solutions Team
Thoughts on Life and Marketing
- Use marketing power for good. No matter what position you hold, find a way to make a positive difference. As marketers, we have the immense potential to influence others and should use that power for good.
- Take risks. Take them responsibly, but don't be afraid to fail - a lot. Nothing great is ever created without risks.
- Communicate. Brands thrive off great conversations they don’t often start or merely prompt, so make sure you are listening. Even within your company, it's important to forge relationships outside of your normal circles and find innovative ways to collaborate and get things done.
Andrea Smith
Design Consultant
ExactTarget Campaign Solutions Team
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