Email Design

The power of 1 to 1 direct email marketing is amazing. You can deliver a tailored message to your subscribers with a push of the button. Within minutes, your message is delivered. Deployment consultants are often called on by our customers to help leverage ExactTarget’s application for email campaigns.

What is a deployment consultant? We’re more than the people who hit the send button. Basically, we treat sending an email like sending a rocket to space; making sure the best product is sent to ensure success of the campaign.

We work with our Services team to provide support you in the...Read More »

With CoTweet joining the ExactTarget family, we see the convergence of the power of social media and email communication; an Internet Marketing Hub to maintain relationships on both platforms.

In Guy Kawasaki’s blog post, he wrote, “ExactTarget’s acquisition of CoTweet heralds the beginning of the growth of Social as an integrated marketing channel and is nothing short of being historical.” At the Twitter Conference (#140tc) on March 8 in Seattle, WA, I had the opportunity to listen to panelists and professionals talk about Twitter. The two words that kept coming up were relationships and...Read More »

Twitter has revolutionized micro-blogging and ways users share content in real-time. Some believe that social media is more valuable than email, but I beg to differ, as both are powerful platforms and are different mediums of communicating. A great solution is integrating Twitter into your email campaigns to reach out to both audiences.

Why Twitter? According to Mashable, there was an estimated 18 million users on the popular micro-blogging site in 2009. Even with 60% of users quitting within the first month, there are roughly 7.2 million active users; untapped and perhaps not an email...Read More »