I have mentioned before that my goal for this blog was to feature success stories from our small business customers. One of the things I love about working with this business segment is that success and change can actually have a bigger and more immediate impact. It can be the simplest of ideas and programs that pack the greatest punch. I have been talking about list growth and ideas on building your lists. A press release this week for Nytro Sports gives a great example of a simple way to grow your email marketing lists - have a contest! This is their second big giveaway in 12 months. The first one increased their list-size by 50%! In addition, they gain some great data about their subscribers like geography and sports preferences.
This isn't rocket science. Often we get too focused on the bright new shiny object that distracts us from focusing on what we can impact now...today. Any size business can think of a contest/give-away that customers would be interested in winning to help an email marketing list. Coffee shop? Give away a free latte for a week. Auto-shop? Give away a free oil change. Catering Business? Give away free dessert. Landscape business? Give away free mowing.
Our annual user conference is next week and one of the featured topics during Wednesday's "Optimization" track is on growing your email list. It's kismet. So come to Indianapolis to have some fun, learn alot and spend some quality time with your peers.
This isn't rocket science. Often we get too focused on the bright new shiny object that distracts us from focusing on what we can impact now...today. Any size business can think of a contest/give-away that customers would be interested in winning to help an email marketing list. Coffee shop? Give away a free latte for a week. Auto-shop? Give away a free oil change. Catering Business? Give away free dessert. Landscape business? Give away free mowing.
Our annual user conference is next week and one of the featured topics during Wednesday's "Optimization" track is on growing your email list. It's kismet. So come to Indianapolis to have some fun, learn alot and spend some quality time with your peers.
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