When looking for ways to drive successful email campaigns, clients often ask us, “What are the ways ExtactTarget can integrate with my web analytics provider?”
They’re in luck! By leveraging existing technology, ExactTarget is able to offer customized integrations through partnerships with leading analytics vendors.
Thanks to these partnerships, there are three ways for ExactTarget to integrate with your web analytics provider:
Web Analytics Connector
The Web Analytics Connector allows you to send information to your web analytics tool through links in the ExactTarget email application. If you are currently using a web analytics system, your web analytics tool stores the URL used to call individual pages whenever your website is displayed in a browser. To connect this data with ExactTarget, you can include attributes in the target URL of the links in your emails. For example, if you included a campaign ID in the target URL of your links, you could identify the web traffic generated by that campaign.
Exporting Tracking Data
A second way to integrate is by exporting tracking data from ExactTarget into your web analytics package. By extracting email tracking data - such as opens, clicks and bounces - and pushing the data back to your analytics package, you capture a 360-degree snapshot of email performance. Both link performance and overall email performance data can be extracted from ExactTarget. These extractions allow you to assess the impact of email campaigns with online activity, where you can facilitate data exchange to consolidate reporting.
Automating a Behavior Marketing Campaign
Segmenting messages based on email and web analytics data is possible through our third form of integration. ExactTarget has the capability to automate a behavior marketing campaign for you, which begins with importing web behavior data into the ExactTarget application. (Typically, the data you will be importing will relate to products viewed, products purchased and cart abandonment information.) This data can be queried to allow deeper segmentation, thereby allowing you to create more personalized and targeted email. By automating the daily feeds of individual web data to trigger emails, you ensure timely, relevant emails to your subscribers.
For more information on how you can integrate ExactTarget with your web analytics provider, contact us via email at info@exacttarget.com or at 1.866.558.9834.
Till next time,
Patty Rayl
They’re in luck! By leveraging existing technology, ExactTarget is able to offer customized integrations through partnerships with leading analytics vendors.
Thanks to these partnerships, there are three ways for ExactTarget to integrate with your web analytics provider:
Web Analytics Connector
The Web Analytics Connector allows you to send information to your web analytics tool through links in the ExactTarget email application. If you are currently using a web analytics system, your web analytics tool stores the URL used to call individual pages whenever your website is displayed in a browser. To connect this data with ExactTarget, you can include attributes in the target URL of the links in your emails. For example, if you included a campaign ID in the target URL of your links, you could identify the web traffic generated by that campaign.
Exporting Tracking Data
A second way to integrate is by exporting tracking data from ExactTarget into your web analytics package. By extracting email tracking data - such as opens, clicks and bounces - and pushing the data back to your analytics package, you capture a 360-degree snapshot of email performance. Both link performance and overall email performance data can be extracted from ExactTarget. These extractions allow you to assess the impact of email campaigns with online activity, where you can facilitate data exchange to consolidate reporting.
Automating a Behavior Marketing Campaign
Segmenting messages based on email and web analytics data is possible through our third form of integration. ExactTarget has the capability to automate a behavior marketing campaign for you, which begins with importing web behavior data into the ExactTarget application. (Typically, the data you will be importing will relate to products viewed, products purchased and cart abandonment information.) This data can be queried to allow deeper segmentation, thereby allowing you to create more personalized and targeted email. By automating the daily feeds of individual web data to trigger emails, you ensure timely, relevant emails to your subscribers.
For more information on how you can integrate ExactTarget with your web analytics provider, contact us via email at info@exacttarget.com or at 1.866.558.9834.
Till next time,
Patty Rayl
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