Each Thursday at 11am EST, marketers from around the world
join the ExactTarget user community on Twitter for a conversation
about trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the ExactTarget Café.
During a recent chat, we dove into data how engagement data
and testing can lead to more successful marketing campaigns. Our
guest was Justin Bridegan, senior marketing manager for MECLABS
(Marketing Sherpa). Justin oversees the product marketing for all
conferences, events, and publications for MECLABS. He has over
eight years of experience...
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The
ExactTarget team invites you to participate in our #ETCafe Twitter
chat every Thursday from 11am-12pm ET, where we discuss emerging
topics and trends from across the interactive marketing world. The
virtual coffee chat is held directly on Twitter, hosted by 
An
interesting trend has begun to take shape in the business of
sports: savvy professional sports teams are tapping 
The
Feeding Your Kids Foundation
Oakley
Signs & Graphics
When it
comes to email, 2013 will be all about making that first impression
of the email count, reaching your readers wherever they are, and
making sure your message gets read. The changing landscape for
where and how emails are being viewed opens the door for new
innovations in email....
How
many times have you heard the term “cross-channel” bandied about?
As a marketer, the answer is probably more times than your average
political candidate has been pictured kissing
babies—constantly.
Mashable
reported last week
have...
Earlier
today we launched SocialEngage, our next generation social media
management application that brings together the best of CoTweet and
new capabilities to further empower brands to engage with customers
through social channels.
Websites have evolved so much since the inception of
the World Wide Web. I recall first receiving a book on HTML for my
13th birthday and being incredibly excited to begin making my first
Web pages. (Note: for those asking why I was coding HTML at age 13,
I often ask myself the same question.) Back then, you had your
website published on something like Geocities, Angelfire, or some
other free provider who was willing to take on the expense of
hosting while displaying horrific ads to monetise their business
model. Only if you were serious did you have a domain!
