Email Management Software
Thursday, May 16, 2013
Thursday, April 25, 2013
Marketing automation is the intersection of many useful features and functions. It's a proven fact that marketing automation software gives marketers full visibility into aspects of the sales cycle that were previously a mystery. But the sheer number of buttons and tools can seem daunting if they're not old-hat to you just yet.
As you begin to build an effective marketing automation program, you can begin to gain a holistic view of your marketing activities. From there, you can streamline traditionally manual processes (like customer segmentation, email marketing, and campaign management).Read More »
Wednesday, April 3, 2013
October 2012 was an exciting time for ExactTarget’s partner ecosystem. Not only was the Orange Partner Network program launched at Connections, but also in front of the 4,000+ attendees, ExactTarget was excited to present the Power of ONE Reseller Partner of the Year award to our Platinum partner, C.TRAC.
C.TRAC has taken ExactTarget’s passion and unwavering commitment to client success and worked it into their own daily business practices by truly embodying ExactTarget's core values. Combined with their innovative strategy, design, integration, database management, reporting services, and...Read More »
Tuesday, April 2, 2013
Thursday, March 28, 2013
I’m not a big fan of country music.
I don’t mean to alienate anyone due to personal preferences, and I’m sure we can find common interests even if country is the only genre on your iPod, but country tunes are just not my favorite tunes to hear.
That being said, one of my closest friends loves country music. We were recently at a restaurant that was playing a country song called “Where I Come From.” I was poking fun at the whole situation because I’d recently heard a completely different country song also called “Where I Come From.”
Lo and behold, there are two country songs with the exact...Read More »
Thursday, March 28, 2013
3sixty Live April meetings are coming to a city near you!
- Connect professionally with the most innovative marketers in your area who also use the ExactTarget software
- Provide a place for sharing both strategies for marketing and ways of technically implementing them on the platform
- Connect directly with ExactTarget resources and people who can help you do your job better
- Innovate with...
Wednesday, February 20, 2013
How many times have gotten stuck purchasing concert tickets for everyone in a large group because there's no other way to get seats next to each other? And what's worse, this creates a situation where each of your friends owes you money--which typically adds up to a considerable amount of cash.
That frustrating and painful ticketing experience may be a thing
of the past by the next time your favorite act comes to town.
Interactive marketing software and social networking platforms have now made it possible for brands (like AEG's AXS.com) to vastly improve the ticket buying experience. Whether...
Friday, February 8, 2013
An interesting trend has begun to take shape in the business of sports: savvy professional sports teams are tapping Silicon Valley for their top talent. Speaking as one who made the reverse move – from the team side to working for a software company – I find this shift to be quite fascinating.
Recent Super Bowl XLVII participant the San Francisco 49ers have led the way by hiring former Facebook, YouTube, and Yahoo exec Gideon Yu as their Chief Strategy Officer and later promoting him to team President. Yu has since brought on board several former colleagues from the tech world, and they are...Read More »
Wednesday, January 30, 2013
The Feeding Your Kids Foundation was a Power of One Award winner at Connections 2012. Since its inception in May 2010, this organization has powered messages to 12,000 families in 85 different countries, teaching parents how to feed their children healthier foods and instill better attitudes toward healthy living.
THE FEEDING YOUR KIDS FOUNDATION STORY
The Feeding Your Kids Foundation runs an international program to help children make better meal choices and develop a healthy relationship with food to avoid childhood obesity. As part of their work to educate parents, the team created a 42-day...
Friday, January 18, 2013
Oakley Signs & Graphics, a 2012 Power of One Award Winner in our B2B category, is a recgnozed leader in the real estate sign business. Oakley Signs uses the power of ExactTarget to drive email communications across multiple "micro-brands" that they managed to help increase their revenue.
THE OAKLEY SIGNS & GRAPHICS STORY
As an on-demand print company in the B2B vertical of real estate, Oakley Signs & Graphics needed to adapt to the deep segmentation of realtors, known as “micro-brands.” This means Oakley would have to create highly targeted promotions and dynamic pricing based on individual...
Wednesday, December 19, 2012
Over the next several weeks, we will be sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. Today, ExactTarget’s own Bryan Wade shares his thoughts.
The Year of the First Impression
When it comes to email, 2013 will be all about making that first impression of the email count, reaching your readers wherever they are, and making sure your message gets read. The changing landscape for where and how emails are being viewed opens the door for new innovations in email....Read More »
Tuesday, December 18, 2012
Over the next several weeks, we will be sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. Today, Ashraf Montaser of AdInfinity shares his thoughts.
True Cross-Channel Marketing Arrives
How many times have you heard the term “cross-channel” bandied about? As a marketer, the answer is probably more times than your average political candidate has been pictured kissing babies—constantly.
What is usually meant is that you can do web and social and email and offline and...Read More »
Monday, July 23, 2012
Few assets are more valuable than a company’s customer base.
Yet, most companies are more systematic about managing their office supplies than their customers. Research continues to show the majority of companies don’t know enough about their customer’s preferences and needs, what products or services they use, if they are satisfied, or if they are thinking about defecting to the competition, and why.
The problem is NOT the lack of customer data. Rather, pockets of customer data exist throughout the company. The problem is that none of it is integrates to create “one version of the truth”...Read More »
Wednesday, July 11, 2012
Mashable reported last week that Facebook tab engagement has dropped substantially (53%) since the introduction of timeline as the new format for Facebook fan pages.
However, I think there is a crucial nomenclature oversight in the article – touting traffic statistics as engagement. The two are most certainly correlated, but engagement (i.e. interacting with content on a tab – clicking play on a video, entering a sweepstakes, liking an image gallery) is much more important and pivotal to brand success than traffic (i.e. registering an impression (page view) on a tab).
Engagement – much more...Read More »
Tuesday, June 12, 2012
I'm at the Mobile Marketing Association (MMA) annual forum in New York and couldn't be more excited to share that our new mobile software ExactTarget MobileConnect is here. Talking to mobile industry veterans, top brands and agencies about our newproduct is simply amazing.
ExactTarget MobileConnect is a mobile messaging solution that helps marketers to create, target, send and track SMS campaigns. What really sets MobileConnect apart from other mobile marketing solutions out there is that it seamlessly integrates with our cross-channel messaging platform, the Interactive Marketing Hub, to...Read More »
Thursday, May 17, 2012
You are in the final stages of choosing ExactTarget as you new email service provider (ESP) and the realization that the task of either migrating your existing campaigns, or integrating a new ESP into your back-end system comes into focus. Whether you are using the services provided by ExactTarget or a consulting partner, here are the top 5 tips that we give clients to ease the burden on your team at the same time as speeding up the implementation.
Define your marketing objectives and
Prior to engaging with your assigned services team or partner agency, it is critical that you have...
Tuesday, January 17, 2012
Developed in our San Francisco Social Media Lab, SocialEngage serves as the cornerstone of ExactTarget’s social media management suite. It features everything you’ve grown to know and love about CoTweet, and much more -- including features such as RSS integration, editorial workflow and Facebook management, just to name a few.
The beauty of SocialEngage is that...Read More »
Wednesday, November 30, 2011
Looking for innovative ways to drive engagement through your
Facebook Fan Page, a new way to fuel email list growth from
Facebook, or maybe just looking to get started and build your page
ExactTarget SocialPages is here to help – putting Facebook Fan Page management in YOUR hands. It’s not enough to just have a fan page – companies need an active presence to gain the attention of users, drive consumer engagement, and increase brand awareness.
ExactTarget SocialPages provides a variety of tools to help, including:
Friday, September 9, 2011
I don’t know about you, but at ExactTarget we are all in extreme preparation mode for next week’s Connections! No – just us? Well, as you begin to prepare for Connections, there’s one important aspect you should keep in mind – Nexusing!
What’s Nexusing? It’s a concept brainstormed, drawn out, and launched by the ExactTarget partner team to describe what happens when networking and technology come together to produce something so great that the sum is better than its parts! We do this all the time at ExactTarget. We meet other great marketing technology companies with products that when...Read More »
Wednesday, February 16, 2011
Websites have evolved so much since the inception of
the World Wide Web. I recall first receiving a book on HTML for my
13th birthday and being incredibly excited to begin making my first
Web pages. (Note: for those asking why I was coding HTML at age 13,
I often ask myself the same question.) Back then, you had your
website published on something like Geocities, Angelfire, or some
other free provider who was willing to take on the expense of
hosting while displaying horrific ads to monetise their business
model. Only if you were serious did you have a domain!
Fast forward to now, where RSS is...