Email Marketing Agency

Welcome to another edition of the Baer Facts. This is our second in-person interview from Myrtle Beach, SC for New South Digital Conference! Please pardon the sound quality. We had Allie Wallis of the Brandon Agency record the discussion with Jay's iPhone. 

Today we talk about the massive changes that have been happening in the digital and social media space from the Google+ layout changes to Yahoo's acquisition of Tumblr. What does it mean for content development? What does it mean for social media? What does it mean for the digital marketer? Jay and I break it down in this 24th edition of the...

According to a recent survey by Accenture, US home and auto insurance customers are choosing digital sources for insurance quotes and other related information more than ever before. While 76% of consumers prefer to set up and pay for their insurance policies in person with an agent, 58% indicated a preference for doing so via the Web. (Respondents were allowed to choose more than one answer.)

If consumers are seeking digital outlets and want to work directly with an agent, then why not make insurance agents’ jobs easier and give them the necessary tools?

How can insurance companies make it...

Over the next several weeks, we will be sharing guest articles from experts in the realm of content marketing. This week, Josh Miles writes.

Josh Miles is principal and founder of Miles Design, a branding firm specializing in branding and website design for professional services and software firms. Josh is the author of the new Content Marketing Institute book Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm.

“It will look like you guys are on everywhere, even if you’re not.”

Our media buyer always had a way of helping our clients make the...

A friendly agency client of ours dropped the team a note today, explaining that when they reached out to Hotmail regarding a client's blocking issues, Hotmail's response included a recommendation that the sender enroll in the JRMP program. What is that, the client asked? Are we enrolled?

JMRP stands for "Junk Mail Reporting Program" and this is just the name Microsoft uses for their feedback loop mechanism. An ISP feedback loop, if you weren't already aware, is the mechanism by which an email is reported back to the sender (or the sender's email service provider) when an ISP user clicks the...

ExactTarget has a passion for bringing marketers and consumers closer. And we’ve gathered the industry’s top thought leaders and interactive gurus for the second annual ExactTarget CONNECT Global Tour.

Marketers from across Canada will have the opportunity to meet, inspire, educate, and empower the future generation of digital marketing on June 12, 2013, at the Metro Toronto Convention Centre. This full-day gathering will include break-out sessions complete with leading-edge research, networking opportunities, and advice for guiding engaged digital marketing campaigns.

Leading the keynote...

One of the most powerful capabilities of email marketing is that it enables small brands to “level the playing field” with bigger competitors and produce AMAZING RESULTS.

And one of the best examples I can point to of how a small CPG (consumer packaged goods) brand is using Email as the backbone of its digital marketing strategy is Dreamfields. With the help of its digital marketing agency, HyperDrive Interactive, this small but very savvy marketer of low-carb pasta is using email marketing to fuel sales and energize a growing community of “Dreamfields Brand Fans” who happily recommend...

October 2012 was an exciting time for ExactTarget’s partner ecosystem. Not only was the Orange Partner Network program launched at Connections, but also in front of the 4,000+ attendees, ExactTarget was excited to present the Power of ONE Reseller Partner of the Year award to our Platinum partner, C.TRAC.

C.TRAC has taken ExactTarget’s passion and unwavering commitment to client success and worked it into their own daily business practices by truly embodying ExactTarget's core values. Combined with their innovative strategy, design, integration, database management, reporting services, and...

As a marketer, it's your job to keep up with new technologies that can help drive your business forward. With social media, it can be a challenge to keep up with the changing landscape that includes Facebook, Twitter, Linkedin, Pinterest, Tumblr, Reddit, Flickr, and more every day!

And what's worse, most social media teams are still very small. Even some of the largest brands in the world have surprisingly small and very busy teams. From our experience, the most successful brands focus on one or two networks that best suit their audience. Let's look at the 2012 Edison Survey Data and summary...

I’m not a big fan of country music.

I don’t mean to alienate anyone due to personal preferences, and I’m sure we can find common interests even if country is the only genre on your iPod, but country tunes are just not my favorite tunes to hear.

That being said, one of my closest friends loves country music. We were recently at a restaurant that was playing a country song called “Where I Come From.” I was poking fun at the whole situation because I’d recently heard a completely different country song also called “Where I Come From.”

Lo and behold, there are two country songs with the exact...

Within ExactTarget, we’ve formed a group – Marketing Orange – to ensure that as our family expands internationally, the corporate culture that is the backbone of all we do is nurtured across our global teams. 

Last week, 19 members of the Marketing Orange team volunteered their time at the Gleaners Food Bank facility in Indianapolis. As the largest food bank in Indiana, Gleaners distributes food to partner agencies, setting itself apart with programs that help these agencies achieve their missions and reach some of Indiana's most vulnerable people.

Our team tackled several projects at Gleaners,...

In the digital industry, it’s easy to talk about the fall of traditional advertising. While these sources certainly aren’t disappearing forever as many like to suggest, they are most certainly evolving. The Associated Press has long been linked with the print industry. The nonprofit news agency that has worked to fill newspapers is now adapting to the new digital world. In an ironic twist, this longtime print powerhouse is now asking: Are You Adapting?

This video points to the 2012 London Olympics as the tipping point in the sporting world’s digital evolution. We may not have noticed it while...

Last week I attended the On Deck Sports & Technology Conference in Silicon Alley. The inaugural conference was billed as “a group of top innovators and entrepreneurs in sports technology and business.” Leaders in sports business were on hand from teams, properties, leagues, media networks and sites, agencies, brands, and startups.

The day started with a keynote from Bob Bowman, CEO of Major League Baseball Advanced Media (MLBAM), and was followed by a series of speaker panels, rapid fire presentations from technology companies, and a pitch contest between seven start-ups to end the day. The...

At ExactTarget, being "Orange" isn’t just our internal company culture. In fact, partners who are part of our Orange Partner Network also embrace what it means to be Orange. These partners have taken ExactTarget’s passion and unwavering commitment to client success around the globe and worked it into their own daily business practices.

To recognize partners who truly embody ExactTarget's core values, we announced the winners of our "Orange to the Core" Channel Partner awards at the Global Sales & Services Kickoff event in January. I'd like to extend our congratulations to:

• ClickMail
• DEG Digital
• The...

Did you see that blackout last night?!?  No, not the one that stopped Super Bowl XLVII dead in its tracks for over 30 minutes.  I'm talking about the near total blackout of meaningful email, mobile, and social calls-to-action in the commercials that brands were rumored to pay nearly $4 million per 30 seconds.

In my previous post, Super Bowl, Super Audience Building, I shared that I was looking forward to more brands hopefully following Papa John's lead by using their $4 million ad spend to build and engage email, mobile, and/or social audiences. To say I was sorely disappointed would be an...

Earlier this week the National Sports Forum hosted over 850 sports business professionals in Orlando for their annual conference. Representatives from sales and marketing for teams, leagues, properties, agencies, sponsors, and vendors were all on hand to network and share best practices in disciplines such as social media, marketing, senior management, sponsorship sales, business development, and ticket sales.

As sports business continues to evolve and teams look to market their products in a more relevant manner, it was no surprise then to hear phrases like “leveraging big data,” “driving...

In this #InspiredMarketing blog series, we are sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In today’s post, David Berkowitz from 360i shares his thoughts.

3D Printing (The “D” Stands for Disruptive)

In 2012, 3D printing started to migrate from the lexicon of techie tinkerers to the business trades. By the end of 2013, marketers will need to engage in serious scenario planning to assess how 3D printing may impact their businesses.

Two companies that best...

When running a re-engagement campaign, what's the most important part? Is it the email list or the creative? While there are rarely easy answers, this question gives an opportunity to look at one of the more important parts of your email program.

The short answer to this question is... the list. Re-engagement campaigns are notorious for low response rates, and with good reason. These are programs that tend to target poorly gathered and/or poorly engaged list segments--in other words, email addresses that aren't responding well to your offers to start with. While I have seen response rates...

Welcome to the 10th episode of the Baer Facts. This week, I had the pleasure of visiting and broadcasting from the Pardot offices in Atlanta. Jay was about to head out to Houston and then Mexico. It was a good time. 

Today's Topic : David Armano of Edleman Digital in Chicago has a recent post about the convergence of paid, owned, and earned media within organization. Please check out his predictions for 2013. Jay and I weigh in on the potential of journalism, creative, and the changing world of agency marketing.