Gary Slack, Vice Chairman of the BMA, reports the national BMA conference, June 10-12 in Chicago, is SOLD OUT and that a wait list is now open. http://www.marketing.org/waitlist. As I post this, more than 300 marketers from 200 B-to-B companies have registered. This is a phenomenal achievement, and one look at the program tells you why. It’s a great line up!
On Thursday morning, June 11th, I have the pleasure of leading a terrific session titled, Best Practices in Digital Direct Marketing, which will feature two ExactTarget clients who are among the industry’s sharpest email marketing professionals, Sallie Anthony of Genworth Financial and Dave Wieneke of Thomson CompuMark.
Sallie and Dave will take you inside their company’s email communications strategies and provide practical advice on how to design and execute email programs that deliver bottom-line business impact.If you want to see first-hand how to use email – in combination with CRM – to accelerate the sales process, maximize customer retention, and support the direct selling efforts of resellers, do not miss this session. In addition, we’ll discuss how email has become the #1 tool for nurturing leads and keeping prospects engaged throughout the buying lifecycle.
Check out the full agenda for the BMA Annual Conference, and if you have not registered and want to be added to the wait list, go to this link: http://www.marketing.org/waitlist.
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