Each year at the ExactTarget Connections conference we give out awards to our clients that have demonstrated some of the best programs, designs, list growth and results of the year. This year is no different…but there is a new twist. This year we’re launching the SUBSCRIBERS RULE! Awards. 
There are 5 key awards and 3 grand prizes that go to those programs that best honor the three main tenets of our SR! philosophy:
1. Serve the individual.
2. Honor their unique preferences for communication, content, frequency and channel.
3. Deliver them timely, relevant content that improves their lives
If you are an ExactTarget client or partner you can now nominate yourself, or another program online. Nominations are only open until Friday, September 4th so please start those wheels turning now.
Submit nominations here!
Award Categories are:
Communication & Content Relevance Award
Do you design your content around subscriber preferences? This award focuses on customers that have shown big improvements in subscriber relevancy by designing emails to match subscriber preferences. Of course design and metrics matter here!
Behavior & Data Relevance Award
This award is for marketers that have really done a great job integrating and leveraging data from multiple sources (CRM, analytics, POS) in a way that results in more individualized communications through ExactTarget.
Channel Preference Award
Honoring your subscribers’ channel preferences to receive email via email, SMS, voice or other channels? If so, this award is for you! Nominees must have used at least two messaging channels and will be judged on demonstrated customer retention or lift in response.
Permission-based List Growth Award
The best marketing lists are grown subscriber by subscriber while honoring permission. If you are an ExactTarget customer using unique, permission-based list capture strategies that have shown big improvements in list growth or response rates then we want to hear from you!
Improving Lives Award
Who says email can’t change lives? Many of our customers in non-profit and profit sectors help others every day. This award is for a customer with the most inspirational story of how their one-to-one marketing efforts are improving the lives of their customers.
Grand Prizes:
Reseller Partner of the Year Award
From beginning to end this ExactTarget Reseller demonstrates excellence in email marketing strategy, design, integration, execution and client success all while honoring the tenets Subscribers Rule!
Embedded Partner of the Year
A number of companies have embedded ExactTarget into their software application. This award is for the best embedded solution that honors Subscribers Rule!
Email Program of the Year Award
This award will simply go to the best of the best. The grand prize winner of the SR! Awards 2009 will be the best overall email marketing program that honors the tenets of Subscribers Rule from start to finish. That includes solid strategy, data management, creative, use of dynamic content and targeting, integration, and results!
One thing is for sure…we’ll have a great time giving out the awards this year. ExactTarget customers never disappoint. There are always some amazing programs shown off at these awards and I’m sure this year will be no different!
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