The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.
This week's chat is focused on data management. Interactive marketers are obsessed with data for good reason! Driving personalization, segmentation, and relevant campaigns are all backed by data. We're going to dive into the data that drives cross-channel campaigns. We look forward to your insights and questions!
Here's...
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This
month, Facebook announced that it would prioritize comments based
on their quality and relevancy. This means that the most active and
popular comments will appear at the top of all posts, allowing
marketers and community managers to respond to the most engaged
users.
There
were so many inspiring sessions at SXSW this year that it’s hard to
narrow it down to a couple highlights. Since it was impossible to
attend every session, I bounced the “favorites” question off my two
colleagues, David Galante and Doug Wilson, who divided and
conquered the Austin conference with me. Here’s our highlight reel
from SXSW 2013:
Jen
Timmerman of 
Convenience,
ease-of-use, and efficiency are no longer wants, but necessities in
our fast-paced society. Auto bill pay, GPS, and other developments
in technology continue to automate our lives. Marketers are working
to stay at the forefront of their customers’ interactions across
channels—including mobile.
As the
evolution of consumer engagement moves from web to social to
mobile, we'll see an increasing desire to leverage the latest
innovations. The amusing thing is, a lot of that will be right
under our noses— everyday objects. Some people call this the
“internet of things.” Others call it “physical...
Each Thursday
at 11am EST, marketers from around the world join the ExactTarget
user community on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We call
this virtual coffee chat ExactTarget Café.
Marketing
without measurement is like driving in the dark without headlights:
dangerous, and not really smart. When it comes to social media,
things can change on a dime, so you need to make sure you have the
right tools in place to 
have...
Each Thursday at 11am EDT,
marketers from around the world join the ExactTarget 
iGoDigital
was fortunate enough to work with ExactTarget to develop an API
integration, that allows joint customers to inject personalized
recommendations into marketing emails, and or trigger emails based
upon interesting moments. Big things to come with this
partnership.
