Every developer working with ExactTarget should be familiar with
our CODE@ developer
community by now (if not, take a moment to head over and
familiarize yourself with everything we have to offer - the rest of
this post will make a whole lot more sense if you do). The site
contains a wealth of resources, including a dedicated Q&A
section for developers and blog posts from both our team and our
partners.
And here's your newest reason to head over to CODE@ . . .
On March 6th, CODE@ becomes the exclusive home for all
of ExactTarget's
developer documentation.
For a few months, we've maintained the...
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What is the difference between a Tab
and a Fan Page? How
is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with
help from folks at Facebook, we put together a Glossary to help you
master the newest Facebook marketing concepts. We hope you find it
useful!
Glossary
Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages
including when a user clicks “Like”, “RSVP” or selects a custom
action. Another way to think of actions is to think of the
traditional “Call-to-Action” like click, call or download. AR
stands for...
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Each Thursday at 11am EDT,
marketers from around the world join the ExactTarget
Nexus partner ecosystem on
Twitter for a conversation about trends and campaign ideas across
the interactive marketing industry. We call the virtual
coffee chat the
Nexus Café.
Our guest for a recent chat was
Adam Evans, documentation writer
at ExactTarget. Adam is a regular contributor to the
ExactTarget
blog sharing insights and tips on how to leverage product
features. During our recent chat, we decided to take a tour of some
of his recent popular posts. We're always interested to hear how
our user community is...
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iGoDigital
was fortunate enough to work with ExactTarget to develop an API
integration, that allows joint customers to inject personalized
recommendations into marketing emails, and or trigger emails based
upon interesting moments. Big things to come with this
partnership.
This post was written by Conner from iGoDigital as a part of the
Connections
blogging contest. See more blog posts from the contest
here.
I had the opportunity last week to sit down with Matt Hunckler,
the Director of Marketing at Slingshot SEO, and talk with him
about Search Engine Optimization and how organizations are
incorporating it into their marketing mix. Here’s a bit of our
conversation:
Matt Hunckler
Director of Marketing
Slingshot SEO
@hunckler
Colby: What is
SEO? It seems a little abstract – like alchemy – can you get
us up to speed on this topic?
Matt: No
problem. It's a fairly complex practice, but I'll see if I can
break it down a bit.
From the perspective of the search
engines, search is about providing the best...
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Chances are that if you conduct a large amount of sends, you end up
with a large amount of tracking data for review. While the
ExactTarget application provides wonderful tools for viewing and
interpreting tracking data, you may want to extract that data and
use it in another application.
That's where this blog post comes in. ExactTarget provides two
great tools to bring data into another system:
- Data Extracts
- SOAP API Retrieve calls
You need to know which tool best suits your needs. The
Behavioral Data Integration Best Practices document outlines
both tools and how best to use them. You can...
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Greetings faithful readers. This summer I, Bo Dietrick, have
the outstanding opportunity to blog on the interactive marketing
industry and related topics, on behalf of ExactTarget. From May to
August, I am participating in the
Slingshot internship program,
and will attempt to let this educational experience shine
through my blogs as we learn together.
Want to increase the effectiveness of your interactive marketing
campaigns and boost your marketing IQ?
ExactTarget offers
clients and partners the opportunity to participate in various
certification courses through a program known as...
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ExactTarget offers a ton of options (such as our API and
server-side JavaScript offerings) to developers that want to
customize what they can do with our application. What they might
not know is that you can make these options work together. Today,
take a look at how you can make
ExactTarget’s AMPscript language work with our SOAP API to
allow you to call the API using AMPscript functions. This guide
provides the following:
- A list of API AMPscript functions
- Sample AMPscript demonstrating how to accomplish different
tasks
- Tips and helpful advice for implementing these solutions
We regularly add...
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With our most recent product
enhancements -- including the Interactive Marketing Hub™, Audience
Builder, A/B Testing, Inbox Tools powered by Return Path, and
Global SMS and API -- we've made it easier than ever for marketers
to achieve spectacular business results. The release includes
functionallity in all of the follwing areas:
- IMH Beta 2
- Campaigns
- Automation Studio
- Drag 'n Drop Interface
- Massive Parallel Processing
- Real-Time Counts
- Real-Time A/B Testing
- Inbox Tools
- Email Usability Enhancements
- Facebook Content Manager
- Mobile Apps
- Security Enhancements
- SMS API
- Global SMS
To learn more about this...
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I mentioned new SMS API
functionality in my last blog post, and this seems as good a time
as any to point out exactly what kind of functionality our
documentation describes.
Take a look at the new page to see what's available. If you're
a hardcore SMS API user, you now have the ability to:
- Capture information from an MO message, send an MT response,
and add a subscriber to an email list
- Send a Triggered SMS message from a third-party web call
- Retrieve tracking information from SMS sends
- Send MT message to double opt-in subscribers
- Manage the status of SMS subscribers
The documentation provides...
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Developers working with the
ExactTarget application right now are used to hearing exciting news
about what they can do. We're constantly improving our
email marketing API and
SMS API offerings, and as such we're constantly improving how
we convey information to those developers as well.
I’ve already talked about our
AMPscript reorganization a bit, so let me tell you a bit about
how we’re applying those same organizational principles to our
API
documentation. We’re moving this information into its own
section of our
online wiki documentation,
and we’re hoping you get the following benefits...
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Avid
users of
AMPscript already
know what it can do - it's a scripting language you can embed
within ExactTarget HTML emails, text emails, landing pages, and
SMS messages. Even avid users need a reference, though. And
new users (who should most certainly take advantage of this
flexible tool!) require the necessary resources to help them take
advantage of the robust AMPscript functionality. We recently
reorganized our AMPscript documentation - take a look at what we
have available for you:
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If you are looking for some Personal Development goals as part of
your New Years resolutions, consider a product certification from
the ExactTarget Academy. There are multiple courses designed
around those who are sending out E-mails (Conent Creator,) people
working on the developer side (API,) and the social media business
owners (CoTweet) at your company.
Here are three great
reasons to get a Product Certification:
1.
Product Knowledge- How many times have you
discovered something new about a piece of software you have used
for years? We have lots of these “Ah-ha!” moments in our
classes...
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Did you know Twitter users are considered to be the most
influential online consumers?
But this isn't just because Tweeters have mastered the art of
arranging 140 characters; studies suggest Twitter users are avid
online contributors, providing fodder for blog posts, product
reviews and living room conversations alike.
-
- 72% publish blog posts at least once a month
- 70% comment on others' blog posts
- 61% write at least one product review a month
- 61% comment on news sites
- 56% write articles for third-party sites
- 53% post videos online
- 50% make contributions to wiki sites
- 48% share deals found through coupon...
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During some of the recent demos of the Interactive
Marketing Hub, we received some questions about Integrations such
as:
YOU ASKED:
Will the Interactive Marketing Hub be available as an
Embedded model?
ANSWER: With the launch of the FuelTM
Platform which powers the Interactive Marketing Hub, you
will be able to utilize the Fuel API's to provide your customers
with the functionality that you see within the Interactive
Marketing Hub. Future plans include access to include Interactive
Marketing Hub Gadgets within your own application and
dashboards.
YOU
ASKED: Can you expand on web...
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ExactTarget documentation
serves two vital audiences - the marketer and the developer. For
the marketer, we provide feature guides, solution guides, and
how-to information that guides them through using the user
interface and helps them accomplish their goals. For the
developers, we provide instructions on how to configure their
development environment to work with our API and an ever-expanding
library of sample code that shows them how to make certain actions
happen, like
creating
a subscriber in an account or
sending
an email.
This approach works for developers working on a specific project...
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The
API best practices document might not fly onto the radar of
many of ExactTarget's users. It certainly doesn't have the
immediate visual appeal of our new Interactive Marketing Hub, and
our average customer might not even interact with our APIs on a
regular basis. Your subscribers never see our APIs - they just see
the fantastic results after you (or your tireless developers) put
all of the sweat (literal and figurative) into creating the code
that powers your marketing efforts.
Still, this document carries a lot of weight for developers, and
I'm happy to point it out for a few reasons:
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CoTweet is seeking a Senior iPhone Engineer adept as using
Objective-C and Cocoa to deliver great iPhone application
experiences. The successful candidate is a versatile developer with
expert-level proficiency in iPhone app development and keen
attention to detail that allows them to deliver polished, world
class applications. The successful candidate must be highly
adaptable, capable of quickly learning new technologies and APIs
and demonstrate passion and enthusiasm for designing and
implementing innovative products.
Primary Responsibilities:
- Design/implement software solutions based upon...
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I'm excited that today my team, Documentation, is beginning our
concerted blogging effort. It's not that we like to talk about the
stuff we're working on (well, it's not
just that). We're
excited to have another avenue to hook our users up with resources
to make the best use of our email software, text messaging tools,
Twitter marketing, and all the other online and social marketing
tools that ExactTarget has to offer.
If it also helps prospective users in their product research, all
the better, which gets to an important aspect of our documentation
-- its open availability -- but I'll come...
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