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Txt ecommerce to 38767
Let's face it. The internet is saturated with other eCommerce sites selling the exact same stuff that you do. Maybe yours is higher quality or less expensive than the ones the other guys are selling. But ultimately, it's the same stuff to the customer.
Even though your customers have a wide variety of competitors to purchase the same stuff from, why do they buy from you? Sure, price is a usual suspect, but as any eRetailer will tell you, repeat sales often boil down to customer loyalty and first time buying decisions are often generated from the customer's first impression of YOU, not your product.
So, how do you wow existing customers so that they become a champion of your company? How do you engage potential customers so their first impression is positive? One way is to communicate with them on a personal level, in the format they want. It's called 1 to 1 marketing. You could send email, even a txt message, shoot you could send a letter - but wouldn't it be way cool if you could just TALK to them? You can - with ExactTarget's Voice Marketing platform.
This article covers 7 awesome ways that eCommerce sites can leverage ExactTarget's Voice Technology into their marketing and customer communication strategies. Wow!
1. 'Voice-to-a-Friend'
Your customers have all seen the standard send-to-a-friend form on product pages that sends information about the product to their friend. These are all-good by themselves, but what if we could type in our friend's phone number and have someone TELL them about the product? We can!
'Hey Bob, your friend Rob wanted to let you know that we have this new cool widget for sale on our site ______.com.'
But who should deliver the message? Read on.
2. 'Celebrity Product Endorsements'
Who better to tell your customers about your own product than someone who has no idea what it is!? We all know the power of celebrity. How cool would it be as a customer to receive a voice message from someone that I admire talking about how great your product is?
'Hey Bob, This is Michael Jordan. Buy these shoes and I think you could beat me in HORSE.'
What if we don't have any endorsement deals with celebrities? You could deliver the message from someone the subscriber could relate to. With ExactTarget segmentation technology, you could have a different spokesperson deliver the message depending on who the subscriber is. If the subscriber is a woman, she could hear a message spoken by a woman. You could even further segment by dialect. Californians could hear 'Hey bro'; Indiana - 'Hey dude'; New York - 'Capeesh'..... Capeesh?
3. Promo Code Via Phone
ExactTarget offers the only live offer engine in the industry. We can generate bar codes on the fly, mark an offer code as redeemed via interactions with your online payment systems, and even issue a unique code for each of your subscribers that tie directly back to them. That's all good, but we're talking about voice here people. Why don't you take those SAME codes, use our Text-to-Speech technology and excite your customers about receiving an exclusive code by calling them and telling them about it!
'Hey Bob. Use code ________ next time you buy something. You'll get 10% off.'
4. Shipping Alerts
'Hey Bob, your widget has just been shipped, just wanted to let you know personally.' - Nuff said.
5. Product In-Stock Notifications
Talk about awesome. You could leverage your inventory data, segment against subscribers who want to be notified when a product is back in stock, and send an email, sms or a VOICE message reminding them that they already made the decision to buy it:
'Hey Bob, remember that widget that you wanted to buy but wasn't in stock? Well, it's back in stock, and if you use promo code ________ we'll give you an extra 10% off if you buy today.'
6. Subscription Renewal Reminders
Personally remind your subscribers why they chose to subscribe to your offering in the first place:
'Hey Bob, your subscription for my thing is expiring next month. Are you planning on renewing? We sent emails to all of our non awesome customers but wanted to call all of the awesome ones personally.'
7. SMS to Voice (using voice and ExactTarget's SMS Application)
Here's a cool technique for offline conversions: SMS-to-Voice.
Your customers can text a keyword to your ExactTarget short-code and get a voice message sent to them instantly. In the middle there, ExactTarget can store their information, and even request for them to provide more of it via additional Text messages.
Many eCommerce sites market themselves on offline channels, but how can you convert those interactions? Maybe you can't convert them instantly, but you can start the conversation that does.
ExactTarget also offers a robust SMS API for custom integrations.
Automation
Did I mention that all of this can be completely AUTOMATED? Set it and forget it. Integrationless integration. It's a beautiful thing.
GIVE IT A SHOT
Txt ecommerce to 38767
So those were 7 awesome ways to wow your customers using voice. Do you have any ideas? Post them in the comment area below
Txt ecommerce to 38767
Let's face it. The internet is saturated with other eCommerce sites selling the exact same stuff that you do. Maybe yours is higher quality or less expensive than the ones the other guys are selling. But ultimately, it's the same stuff to the customer.
Even though your customers have a wide variety of competitors to purchase the same stuff from, why do they buy from you? Sure, price is a usual suspect, but as any eRetailer will tell you, repeat sales often boil down to customer loyalty and first time buying decisions are often generated from the customer's first impression of YOU, not your product.
So, how do you wow existing customers so that they become a champion of your company? How do you engage potential customers so their first impression is positive? One way is to communicate with them on a personal level, in the format they want. It's called 1 to 1 marketing. You could send email, even a txt message, shoot you could send a letter - but wouldn't it be way cool if you could just TALK to them? You can - with ExactTarget's Voice Marketing platform.
This article covers 7 awesome ways that eCommerce sites can leverage ExactTarget's Voice Technology into their marketing and customer communication strategies. Wow!
1. 'Voice-to-a-Friend'
Your customers have all seen the standard send-to-a-friend form on product pages that sends information about the product to their friend. These are all-good by themselves, but what if we could type in our friend's phone number and have someone TELL them about the product? We can!
'Hey Bob, your friend Rob wanted to let you know that we have this new cool widget for sale on our site ______.com.'
But who should deliver the message? Read on.
2. 'Celebrity Product Endorsements'
Who better to tell your customers about your own product than someone who has no idea what it is!? We all know the power of celebrity. How cool would it be as a customer to receive a voice message from someone that I admire talking about how great your product is?
'Hey Bob, This is Michael Jordan. Buy these shoes and I think you could beat me in HORSE.'
What if we don't have any endorsement deals with celebrities? You could deliver the message from someone the subscriber could relate to. With ExactTarget segmentation technology, you could have a different spokesperson deliver the message depending on who the subscriber is. If the subscriber is a woman, she could hear a message spoken by a woman. You could even further segment by dialect. Californians could hear 'Hey bro'; Indiana - 'Hey dude'; New York - 'Capeesh'..... Capeesh?
3. Promo Code Via Phone
ExactTarget offers the only live offer engine in the industry. We can generate bar codes on the fly, mark an offer code as redeemed via interactions with your online payment systems, and even issue a unique code for each of your subscribers that tie directly back to them. That's all good, but we're talking about voice here people. Why don't you take those SAME codes, use our Text-to-Speech technology and excite your customers about receiving an exclusive code by calling them and telling them about it!
'Hey Bob. Use code ________ next time you buy something. You'll get 10% off.'
4. Shipping Alerts
'Hey Bob, your widget has just been shipped, just wanted to let you know personally.' - Nuff said.
5. Product In-Stock Notifications
Talk about awesome. You could leverage your inventory data, segment against subscribers who want to be notified when a product is back in stock, and send an email, sms or a VOICE message reminding them that they already made the decision to buy it:
'Hey Bob, remember that widget that you wanted to buy but wasn't in stock? Well, it's back in stock, and if you use promo code ________ we'll give you an extra 10% off if you buy today.'
6. Subscription Renewal Reminders
Personally remind your subscribers why they chose to subscribe to your offering in the first place:
'Hey Bob, your subscription for my thing is expiring next month. Are you planning on renewing? We sent emails to all of our non awesome customers but wanted to call all of the awesome ones personally.'
7. SMS to Voice (using voice and ExactTarget's SMS Application)
Here's a cool technique for offline conversions: SMS-to-Voice.
Your customers can text a keyword to your ExactTarget short-code and get a voice message sent to them instantly. In the middle there, ExactTarget can store their information, and even request for them to provide more of it via additional Text messages.
Many eCommerce sites market themselves on offline channels, but how can you convert those interactions? Maybe you can't convert them instantly, but you can start the conversation that does.
ExactTarget also offers a robust SMS API for custom integrations.
Automation
Did I mention that all of this can be completely AUTOMATED? Set it and forget it. Integrationless integration. It's a beautiful thing.
GIVE IT A SHOT
Txt ecommerce to 38767
So those were 7 awesome ways to wow your customers using voice. Do you have any ideas? Post them in the comment area below
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