Most of you who read my blogs know that ExactTarget Embedded is for software companies, social networks and developers who want to Embed ExactTarget Email into their Applications using our SOAP API .
We have our first Embedded Partner that is not embedding email, instead they are only going to embed SMS and Voice into their platform using our Messaging Service. What does this really say about ExactTarget and the marketplace?
I think it says that while everyone knows us for our email capabilities, there is pent up market demand for implementing mobile strategies. I am running into this more and more in the marketplace where ISV's are launching SMS and Voice alerts, notifications and calls to action to cater to the emergence of our mobile culture.
Do the major ISV players in eCommerce, CRM, Marketing Automation, Customer Service...etc offer these SMS and Voice capabilities? Almost none do and I think that's about to change.
On my next blog I will randomly pick a major software company and analyze their SMS and Voice (not email) strategy (or lack of one).
Bryan
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