I got into the office early this morning, and decided to take a few minutes continue my search on information about social networks. (If you haven't noticed by now, it should start becoming clear that not only do I like my job, I love my job -- to the point of being interested in how others do what I do.)
But, I am also still learning (hence the research). People all over the world have great ideas and opinions about social communities. This morning I came across a blog post about the feeling and purpose behind communities. In the communities that you belong to, do you feel like you and the other members are "in it together?" An interesting exercise to run against any community, but which I immediately tried with 3sixty. Did we create something that perpetuates the feeling of truly doing something as a group?
There are 8 key factors:
Those are my ideas for 3sixty. Do you agree with me, or did I miss something big? I would love to hear your thoughts. Do you think that the social communities you belong to are "in it together?" And, without that key phrase (or something similar), is there success to a social network?
Let us know...the great thing about 3sixty is that we can make it what you want and need. Let us help all of you be in the ExactTarget experience together.
But, I am also still learning (hence the research). People all over the world have great ideas and opinions about social communities. This morning I came across a blog post about the feeling and purpose behind communities. In the communities that you belong to, do you feel like you and the other members are "in it together?" An interesting exercise to run against any community, but which I immediately tried with 3sixty. Did we create something that perpetuates the feeling of truly doing something as a group?
There are 8 key factors:
- A common shared experience: the ExactTarget product
- Insiders: The users/knowledge holders of the product
- Outsiders: Anyone not familiar with email marketing, 1 to 1 marketing, or the capabilities of software and marketing such as ours
- A common purpose: To be the best marketers we can; to get as much information about what we do
- Shared experiences: The daily struggles of ROI, email creation, API, marketing to each individual subscriber
- Time to interact: Whenever you want
- Motivation to interact: Need to share knowledge/struggles, find answers, support each other
- Common emotions: thrill, success, frustration, need
Those are my ideas for 3sixty. Do you agree with me, or did I miss something big? I would love to hear your thoughts. Do you think that the social communities you belong to are "in it together?" And, without that key phrase (or something similar), is there success to a social network?
Let us know...the great thing about 3sixty is that we can make it what you want and need. Let us help all of you be in the ExactTarget experience together.
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