One of my goals for this blog was to share email marketing success stories from some of our small-to-medium size business customers. In keeping with last week's "Back to School" theme, I especially love stories where success was derived from getting back to basics. A recent story comes from Mike's Express Carwash which boosted their online sales 60% through email. They did a very nice job of leveraging a quick survey to help grow their list, and then a triggered email that included a unique coupon for a free carwash. The really cool thing about this program is that although this particular email campaign was done leveraging some of our more sophisticated applications (Live Content, Triggered Emails, Surveys and API), any business could easily enact a similar email marketing program by leveraging segmentation/groups and tracking.
Learn More about Dynamic Content for Email Marketing.
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