You don't have to work with me very long before you discover that one of my passions is automating processes. I am specifically interested in documentation processes, though I have an appreciation for anything done automatically to make a person's life easier. The Roomba, for example, is an invention I have great respect for.
ExactTarget is moving along this path as well. Making use of the API is probably the most technical example, but everything from Reply Mail Management to Programs to Live Content takes boring, repetitive work out of the hands of people and into the caches of computers.
Boring, repetitive work is really much better suited to computers anyway. People doing boring work tend to get, well, bored. And sloppy. And they end up making mistakes, missing a task, or doing the work inconsistently. Not to mention that the time they took to process all those out-of-office replies or sending your daily birthday email was time they could have spent doing something well-suited to a person, such as planning a party.
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